April, 29, 2011: In a lively video released Wednesday,leads a cafeteria full of kids in a dance routine, encouraging them to move their bodies. Beyonce created this workout video to promote First Lady Michelle Obama's "Let's Move!" campaign, which seeks to curb childhood obesity. The video is a remix of Beyonce's hit song "Get Me Bodied," with words encouraging kids (and adults) to "move your body."
The Grammy award winning singer joins the ranks of other high profile celebrities, including Ellen DeGeneres,and celebrity chef , who have all volunteered their fame to promote a healthy lifestyle.
The First Lady, Michelle Obama, launched the 'Let's Move!' campaign February of last year. The movement provides information on how families and schools can create healthier meals and add more physical activity to their daily routines.
"Celebrity campaigns primarily increase awareness," said Dr. Jennifer Helmcamp, a pediatrician and obesity expert at Scott & White Hospital in Austin, Texas. "One of the great things about Michelle Obama's 'Let's Move!' initiative is that not only is there a focus on awareness of the problem, but there is also a focus on what behavior changes can be done to improve the problem."
"Michelle Obama has modeled behaviors such as planting gardens, exercising and talks about what she does at home to keep her kids healthy," on weight." Helmcamp added. "Adding someone like Beyonce to the campaign is great because she is a very visible influence on older children and teens."
Experts agree, campaigns like this one can actually spark a weight bias in kids and adults.
"We are labeling people as overweight and obese and causing shame and driving them to diet," said Oliver-Pyatt. "We want to promote overall health versus a concentration.
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Sources: Youtube, News