20-year-old Leslie is a bright student at The University of Oregon. She is different from the rest of the students because she set off to pursue her dream of starting a business of her own while still at school. Leslie took the inspiration of starting an enterprise of her own from an entrepreneurship class she attended at the university. Inspired by the entrepreneur class and her sense of the business opportunity she came up with this novel business idea to build the biggest online clothing store for selling anything bright in color and shiny.
Leslie has the skills and knowledge of an experienced entrepreneur. She has been managing her education path while kick starting this new e-commerce site to sell merchandise online. She believes that her education and business are essential components of each other and one can't go well without the other.
Leslie was well aware of the increasing trends towards online businesses and increase in the number of people searching for products and services on the internet via search engines. The website Leslie launched specifically targets young people of her age since she knows what young people need and want.
Moreover, Leslie was well aware of the importance of colorful stuff for young people. She knew that colors take the center stage when it comes to how one appears and they make people love themselves and create positive attitute towards life. Knowing the importance of colors, Leslie named her website “Bright Colors and Shiny Things”.
The e-commerce start up of Leslie has turned into a success story and she is finally making money with her undertaking. She is now a self employed young student-entreprenuer and wants to cater to the broader needs of young people. The success of her enterprise has motivated her to go the extra mile and she plans to expand her business.
Leslie is thus an inspiration and model for young people. She smartly selected her target market, gauged their needs and effectively catered to their needs. The e-commerce website of Leslie offers products in 11 different categories. Moreover, one of the categories is dedicated to products designed by Leslie herself.
The website of Bright Colors and Shiny Things has all the functionalities and features that an e-commerce website needs to have. The beautiful products are shown along with their prices in very simple ways so that customers can easily make their choices. The design of Leslie’s e-commerce website is aesthetically appealing and colorful. The website of Bright Colors and Shiny Things was designed keeping in view the theme of the business.