Manila, Philippines – McDonald’s Philippines replied to the issue on BF-GF TV Commercial ad and decided to stop the airing last Tuesday.
Margot Torres, McDonald’s Philippines vice president for marketing and communications said “We would like to inform the public that McDonald’s decided to pull out the commercial because we respect the call of Bishop Iñiguez. We don’t want our commercials to draw misinterpretations … Our intention was only to convey to the public that our products are not expensive.”
It was been previously appealed by Caloocan Bishop Deogracias Iniguez that the McDonald advertisement could send the wrong message to young viewers. And now, he was very happy towards McDonald’s management decision.
According to Iniguez, “We are very happy that McDonald’s listened to our plea that it agrees with the sentiment and the reflection of the Church on the commercial spot”.