New Zealand churches offended over hot cross buns
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New Zealand churches offended over hot cross buns

Auckland : New Zealand | Apr 07, 2011 at 12:14 PM PDT
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Hell Pizza in New Zealand new advertising campaign promoting its hot cross buns with the slogan ‘For a limited time. A bit like Jesus,’ has campaign for has been criticized as “disrespectful” from country’s various Churches.

The promotion highlights a picture of a bun with a reversed pentagram – a symbol for Satan – on top, instead of a Christian cross, the Telegraph reports.

The director of Hell Pizza, Warren Powell, defended the promotion, asserting that he could not see how the campaign was bad-mannered to religion and added that it may run again next year again.

The Advertising Standards Authority is investigating the campaign having received objections.

The campaign has also begun a discussion on the company's own Facebook homepage.

The company, which runs outlets around New Zealand as well as a handful of stores in London, is no alien to controversy.

In 2008 the company was forced to express regret to the family of the late Sir Edmund Hillary following a Halloween classified ad featured the skeletal relics of the Everest conqueror, along with those of the Queen Mother and the actor Heath Ledger, dancing on tombstones.

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Hell Pizza has put billboards around Auckland that advertise its hot cross buns with the tagline: "For a limited time. A bit like Jesus."
suequisel is based in Dumaguete, Central Visayas, Philippines, and is a Stringer on Allvoices.
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  • Hell Pizza has put billboards around Auckland that advertise its hot cross buns with the tagline: "For a limited time. A bit like Jesus."

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