Hell Pizza in New Zealand new advertising campaign promoting its hot cross buns with the slogan ‘For a limited time. A bit like Jesus,’ has campaign for has been criticized as “disrespectful” from country’s various Churches.
The promotion highlights a picture of a bun with a reversed pentagram – a symbol for Satan – on top, instead of a Christian cross, the Telegraph reports.
The director of Hell Pizza, Warren Powell, defended the promotion, asserting that he could not see how the campaign was bad-mannered to religion and added that it may run again next year again.
The Advertising Standards Authority is investigating the campaign having received objections.
The campaign has also begun a discussion on the company's own Facebook homepage.
The company, which runs outlets around New Zealand as well as a handful of stores in London, is no alien to controversy.
In 2008 the company was forced to express regret to the family of the late Sirfollowing a Halloween classified ad featured the skeletal relics of the Everest conqueror, along with those of the Queen Mother and the actor , dancing on tombstones.