The Amazon Appstore, which was unveiled Tuesday, includes free and paid apps from Android software developers.
The online retailer decided to focus on the market for Android apps because of its rapid growth, said Aaron Rubenson, who is in charge of the Appstore's business operations. Since 2008, a slew of Android-running phones and tablets running Android have been released, and Google's own Android Market app store, which is available on these devices and online, now offers more than 150,000 apps.
This could provide a far more appealing avenue for app developers than the official provision. It’s widely held by app makers that the Android Market isn’t properly policed, and that Google’s wide open philosophy has lead to a raft of substandard apps and even direct copies of existing apps on the store.
Amazon's new app store is combining elements from both Apple and Google: though it will be offering only Android apps--like Google's app storefront--it will be screening each of the apps submitted to the Android Appstore--like Apple. TechCrunch notes, however, that the screening process does not have "a high bar, but at least you'll be assured the app won't crash at launch."
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