IIFA does not need Amitabh Bachchan anymore ?

IIFA does not need Amitabh Bachchan anymore ?

Toronto : Canada | Jan 18, 2011 at 3:24 AM PST
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Indian cinema actor Amitabh Bachchan

Amitabh Bachchan’s decade-long association with the India International Film Awards (IIFA) has come to an end.

The Big B has posted in his Twitter page that the IIFA has conveyed to him that it does not need a brand ambassador anymore and has thus cut down his services.

Things between the star and the IIFA turned sour with the Big B and his family refusing to participate in the event held in Sri Lanka last year.

It may be mentioned here that Amitabh and his family did not make it to the IIFA held in Sri Lanka respecting the call of the Tamil film industry not to do so in protest of the war crimes against Tamilians in that country.

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IIFa and Amitabh
Amitabh Bachchan at a previous IIFA event
accesskollywood is based in Toronto, Ontario, Canada, and is a Reporter on Allvoices.
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