Beti..A movement, a campaign against female foeticide
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Beti..A movement, a campaign against female foeticide

Mumbai : India | Jan 14, 2011 at 5:11 AM PST
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BETI fashion show (2)

We have taken a lot from the society. Its now our turn to return back. And for this reason a special movement is organised by our society named Beti ( meaning daughter ). The main objective of this movement is to promote social awareness among those people who dislike girl child and the result many of them are aborted.

Today, despite everyone aware of the fact that girls are equal to boys, emotionally more attached to parents, more responsible in society and by no means less competent than boys; still people wish to have a boy. The probability of going for tests and abortion increases in case of second and third child. On the land of Mother Teresa, Sonia Gandhi, Kalpana Chawla and every single woman who has excelled in respective field and made a mark in life, we need to uproot this evil from our home. Only then we have any right to say anything about it to world. When our own home is dirty, we can’t ask others to clean theirs.

High priority is given to the male child with the belief that he will be the one to care for his parents in their old age whereas a daughter would not. It is also believed that the male will be the breadwinner of the family. Another reason is the notion that without a male child, there would be no future generations bearing the family name. The dowry system in India also is a contributing factor to female foeticide and infanticide; the thought of having to scrounge up an exorbitant amount for the daughter’s wedding in the future is a deterrent, especially to poor families.

We all can take part in this movement, how..... by making a short duration video clip or film ( the film should not exceed more than 45 seconds ). The video can be in any format CD, VCD or DVD. You can also win a prize money of Rs. One Lakh if your film gets selected by the special Jury. Also the film will be screened at Gr8! women Awards Festival 2011 to be held shortly. The selected film will be promoted as the official film of "the Beti Movement".

The details for the participating in the competition are :

1. The film against female foeticide will be of 45 seconds duration and can be in any format (DVD, CD, DVD).
2. Anyone including film makers, media personnel or students can part in the competition.
3. The last date for submission of short film is 30th-January-2011
4. You can email your short film to beti@indiantelevisionacademy.com or at the following address given below :

The Production controller
The Indian Television Academy
F6/102, Shankardham Bldg, Sundervan Complex,
Andheri Lokhandwala Road,
Andheri (West)
Mumbai - 53


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Beti..A movement
A campaign against female foeticide
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