Adobe Makes Online Search for Flash Easier
Flash technology has always been a feather in Adobe's cap. But its ability to allow websites to behave more like interactive programs meant that it tended to get bypassed by search engine programs not equipped to identify it. The result is lower search page rankings and consequently, unhappy marketers.
But Adobe is now in a position to provide search engine giants Yahoo and Google with code that will allow due weightage to Flash content in search results. It means additional popularity for Flash as a web page design tool as well as the ease of searching for Facebook widgets.
At the same time, Adobe has snubbed Microsoft underscoring its poor status in the search engine market. The move is a further blow to Microsoft's technology, Silverlight, that competes with Flash.
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