Last week, ten flight attendants from the troubled Mexicana airlines launched a sexy aviation-themed calendar in a bid to call attention to their own plight and that of their airline. The airline, which is one of the oldest in the world, filed for bankruptcy in August and suspended operations.
The 2011 calendar, which features glossy shots of the flight attendants clad in bikinis and striking various racy poses, is now available online.
"It occurred to me because we all needed money, and I thought that with so many pretty girls (among Mexicana's staff) there were bound to be some who'd be interested," 10-year Mexicana veteran, who spearheaded the move Coral Perez said.
Each woman contributed money from her own pocket to help cover the production costs of 100,000 pesos (about $8,000).
"The goal was to try to help ourselves because we lost everything overnight," said one of the women, 26-year-old Maribel Zavala.
The calendar was a hit in Mexico, and the first run of 1,000 was sold out even before Thursday's launch. A second edition of 3,000 calendars — which retail for 149 pesos, or about $12, apiece — is in the works.
Mexicana filed for Commercial concurs (Mexican law equivalent to US Chapter 11) and US Chapter 15 on August 3, 2010 in both the U.S. and Mexico, following labor union disputes; a debt of US$125 million was reported. Subsequently, the airline scaled back its operations, suspending ticket sales and announcing termination of selected routes. In early August 2010, the airline offered pilots and flight attendants a stake in the business in exchange for new labor terms.