Keeping true to its commitment in reaching out and contributing to change in society, UNTV kicked off its global tree-planting project on Sunday (10.10.10) with 70,000 new seedlings.
“There are worldwide concerns about global warming and climate change and we would like to be part of the solution,” UNTV CEO Daniel Razon said during the opening ceremonies of the tree-planting event at the ADD Convention Center Park at Apalit, Pampanga.
Daniel Razon was joined in by Region III Director for Forestry Sophio Quintana of the Department of Environment and Natural Resources (DENR) during the opening and the ceremonial planting of seedlings.
Miss Earth Foundation represented by Kris Psyche Resus and Sandra Inez Seifert are also present during the opening of the tree-planting event. Resus is Miss Philippines-Earth 2010 while Seifert is Miss Earth-Air 2009.
Dubbed “Add-a-Tree Global Tree-Planting Project,” more than 24,000 participants joined in the tree-planting activity across the 14 regions of the Philippine archipelago. In this project, each participant is required to plant and care for three seedlings in a span of three years.
Other participants who joined the event came from North America, Europe, Middle East, and Southeast Asia.
According to Daniel Razon, the project will be a continuous, long-term effort including monitoring of the planted seedlings for up to three years.
UNTV earlier announced that it will contribute up to 50,000 new seedlings for the kick-off. Unfazed by early morning rains, more than 24,000 participated, turning in more than 70,000 new seedlings.
UNTV provided live coverage at the key tree-planting venues. Live video streaming was simulcast at its website, http://untvweb.com.
Razon said the initiative is being undertaken to support the cause of Bro. Eli Soriano, whose program Ang Dating Daan (ADD) – is celebrating its 30 years in broadcasting at this time.
Ang Dating Daan’s Bro. Eli is credited by Razon as his inspiration for the many key public service works at UNTV. Among the international preacher’s humanitarian works include the offering of tuition-free college education, and the transient home in Manila.
For its part, UNTV is maintaining numerous daily public service projects conceptualized by Daniel Razon to help the indigents. Among these commitments include free clinic service for the public, free legal center service, and seed funding for start-up businesses.