How to open & operate a DNA-driven genealogy reporting service for people or pets

How to open & operate a DNA-driven genealogy reporting service for people or pets

Davis : CA : USA | Sep 19, 2010 at 12:12 PM PDT
Views: Pending

Did you ever wonder what the next money-making step for entrepreneurs in genealogy is—searching records for family history and ancestry? It’s about opening a genealogy-driven DNA testing service. Take your pick: tracking ancestry by DNA for pets or people. In Sacramento, there are dozens of ethnic-related genealogy associations. View my video on How to Open a DNA Reporting & Interpreting Service for People Interested in DNA-driven Genealogy:How to open a DNA-driven genealogy service, on Associated Content. The video explains how to open and operate this type of business.

For more information, browse the paperback book: How to Open DNA-Driven Genealogy Reporting & Interpreting Businesses - Applying Your Communications Skills to Popular Health or Ancestry Issues in the News. ISBN: 9780595442782. Number of pages: 398.

At the Univerisity of California, Davis, you have a variety of genetic testing laboratories ranging from humans to animals and from DNA-driven research related to nutrigenomics to DNA reporting related to counseling people on genetics. For the DNA-driven genealogy of animals, for example, check out the Sacramento and Davis regional area site, Veterinary Genetics Laboratory: Test Services. When it comes to DNA-driven genealogy for humans, in the Sacramento area, there's Trace Genetics (Trace Genetics, Inc) - Davis, California (CA. According to the Manta website that lists business information, Trace Genetics is a private company categorized under Testing Services and located in Davis, CA. Current estimates show this company has an annual revenue of unknown and employs a staff of approximately 5 to 9.

Trace Genetics is listed as offering biotechnology products and services in Davis, CA. That includes genetic testing and products, and research and development in biotechnology.

What kind of holistic DNA-driven genealogy business might you open that focuses on reporting and/or interpreting DNA tests for genealogy purposes rather than dealing in biotechnology products that require a definite science education instead of a focus on reporting services and communication about DNA-driven genealogy?

You don’t necessarily need any science courses or degrees to start or operate this category of small business emphasizing reporting, media, and communications only service that serves the holistic, genealogy, and DNA for ancestry customers looking for explanations about origins or possible family links in plain language of their DNA-for-ancestry tests. It can be done online, at home, or in an office. What should you charge per test? About $200 is affordable. You’ll have to pay a laboratory to do the testing. Work out your budget with the laboratory.

Laboratories that do the testing can take up to fifty percent of what you make on each test unless they have research grants to test a particular ethnic group and need donors to give DNA for testing. Each lab is different. Shop around for an affordable, reputable laboratory.

Your first step would be to ask the genetics and/or molecular anthropology departments of universities who’s applying for a grant to do DNA testing. Also check out the oral history libraries which usually are based at universities and ethnic museums. You’re bringing together two different groups—genealogists and geneticists.

You’d work with the laboratories that do the testing. Customers want to see online message boards to discuss their DNA test results and find people whose DNA sequences match their own.

So you’d need a Web site with databases of the customers, message boards, and any type of interactive communication system that allows privacy and communication. DNA database material would not show real names or identify the people. So you’d use numbers.

Those who want to contact others could use regular email addresses. People want ethnic privacy, but at the same time love to find DNA matches. At this point you might want to work only with dogs, horses, or other pets or farm animals providing a DNA testing service for ancestry or nutrition.

Take your choice as an entrepreneur: sending the DNA of people to laboratories to be tested for ancestry or having the DNA of dogs, horses or other pets and animals sent out to be tested for ancestry and supplying reports to owners regarding ancestry or for information on how to tailor food to the genetic signatures of people or animals. For animals, you’d contact breeders.

For people, your next step is to contact genealogists and genealogy online and print publications. You’d focus on specific ethnic groups as a niche market. The major groups interested in ancestry using DNA testing include Northern European, Ashkenazi, Italian, Greek, Armenian, Eastern European, African, Asian, Latin American, and Middle Eastern.

Many successful entrepreneurs in the DNA testing for ancestry businesses started with a hobby of looking up family history records—genealogy. So if you’re a history buff, or if your hobby is family history research, oral history, archaeology, or genealogy, you now can turn to DNA testing.

What you actually sell to customers are DNA test kits and DNA test reports. To promote your business, offer free access to your Web site database with all your clients listed by important DNA sequences. Keep names private and use only assigned numbers or letters to protect the privacy of your clients.

Never give private and confidential genetic test information to insurance companies or employers. Clients who want to have their DNA tested for ancestry do not want their names and DNA stored to fall into the “wrong hands.” So honor privacy requests. Some people will actually ask you to store DNA for future generations.

If you want to include this service, offer a time capsule. For your clients, you would create a time capsule, which is like a secure scrap book on acid-free paper and on technology that can be transferred in the future when technology changes. Don’t store anything on materials that can’t be transferred from one technology to another. For example, have reports on acid-free paper.

You can include a CD or DVD also, but make sure that in the future when the CD players aren’t around any longer, the well-preserved report, perhaps laminated or on vellum or other acid-free materials that don’t crumble with age can be put into the time capsule. You can include a scrap book with family photos and video on a CD if you wish, or simply offer the DNA test report and comments explaining to the customer what the DNA shows.

Use plain language and no technical terms unless you define them on the same page. Your goal is to help people find other people who match DNA sequences and to use this knowledge to send your customers reports. If no matches can be found, then supply your clients with a thorough report.

Keep out any confusing jargon. Show with illustrations how your customer’s DNA was tested. In plain language tell them what was done.

Your report will show the results, and tell simply what the results mean. You can offer clients a list of how many people in what countries have their same DNA sequences. Include the present day city or town and the geographic location using longitude and latitude. For example, when I had my mtDNA (maternal lineages) tested, the report included my DNA matches by geographic coordinates.

The geographic center is 48.30N 4.65E, Bar sur Aube, France with a deviation of 669.62 miles as done by “Roots for Real,” a London company that tests DNA for ancestry. The exact sequences are in the Roots for Real Database (and other mtDNA databases) for my markers.

You’re going to ask, with no science background yourself, how will you know what to put in the report? That’s the second step. You contact a university laboratory that does DNA testing for outside companies.

They will generate all the reports for you. What you do with the report is to promote it by making it look visually appealing. Define any words you think the customer won’t understand with simpler words that fully explain what the DNA sequences mean and what the various letters and numbers mean.

Any dictionary of genetic terms will give you the meaning in one sentence using plain language. Use short sentences in your reports and plain language.

Your new service targets genealogists who help their own customers find lost relatives. Your secondary market is the general public. Most people taking a DNA test for ancestry want information on where their DNA roamed 20,000 years ago and in the last 10,000 years.

DNA testing shows people only where their ancient ancestors camped. However, when sequences with other people match exactly, it could point the way to an ancient common ancestor whose descendants went in a straight line from someone with those sequences who lived 10,000 years ago to a common ancestor who lived only a few generations ago.

Those people may or may not actually be related, but they share the same sequences. The relationship could be back in a straight line 20,000 years or more or only a few centuries. Ancient DNA sequences usually are spread over a huge area.

DNA sequences that sprung up only a few generations ago generally are limited to a more narrow geographic area, except for those who lived in isolation in one area for thousands of years, such as the Basques.

You would purchase wholesale DNA kits from laboratory suppliers and send the kits to your customer. The customer takes a painless cheek scraping with a felt or cotton type swab or uses mouthwash put into a small container to obtain DNA that can help accurately determine a relationship with either a 99.9% probability of YES or a 100% certainly that no near term relationship existed.

The DNA sample is sealed and mailed to a laboratory address where it is tested. The laboratory then disposes of the DNA after a report is generated. Then you package the report like a gift card portfolio, a time capsule, or other fancy packaging to look like a gift. You add your promotional material and a thorough explanation of what to expect from the DNA test—the results.

The best way to learn this business is to check out on the Web all the businesses that are doing this successfully. Have your own DNA tested and look at the printout or report of the results. Is it thorough? Does it eliminate jargon? Include in the report materials the client would like to see. Make it look like a press kit.

For example, you take a folder such as a report folder. On the outside cover print the name of your company printed and a logo or photograph of something related to DNA that won’t frighten away the consumer. Simple graphic art such as a map or globe of the world, a prehistoric statue, for example the Willendorf Venus, or some other symbol is appropriate.

Inside, you’d have maps, charts, and locations for the client to look at. Keep the material visual. Include a CD with the DNA sequences if you can. The explanation would show the customer the steps taken to test the DNA.

Keep that visual with charts and graphs. Don’t use small print fonts or scientific terminology to any extent so your customer won’t feel your report is over his or her head. Instead use illustrations, geographic maps. Put colorful circles on the cities or geographic locations where that person’s DNA is found.

Put a bright color or arrow on the possible geographic area of origin for those DNA sequences. Nobody can pinpoint an exact town for certain, but scientists know where certain DNA sequences are found and where they might have sat out the last Ice Age 20,000 years ago, and survived to pass those same DNA sequences on to their direct descendants, that customer of yours who has those sequences.

In the last decade, businesses have opened offering personality profilers. This decade, since the human genome code was cracked and scientists know a lot more about DNA testing for the courtroom, DNA testing businesses have opened to test DNA for information other than who committed a crime or to prove who’s innocent.

Applications of DNA testing now are used for finding ancient and not-so-ancient ancestry. DNA testing is not only used for paternity and maternity testing, but for tailoring what you eat to your genetic signature. The new field of pharmacogenetics also tests DNA for markers that allow a client to customize medicine to his or her genetic expression.

You may be an entrepreneur with no science background. That’s okay as long as your laboratory contacts are scientists.Your most important contact and contract would be with a DNA testing laboratory.

Find out who your competitors contract with as far as testing laboratories. For example, Family Tree DNA sends its DNA samples to be tested by the DNA testing laboratories at the University of Arizona.

Bennett Greenspan, President and CEO of Family Tree DNA founded Family Tree in 1999. Greenspan is an entrepreneur and life-long genealogy enthusiast. He successfully turned his family history and ancestry hobby into a full-time vocation running a DNA testing-for-ancestry company.

Together with Max Blankfeld, they founded in 1997 a website for college-bound students which survived the .COM implosion. Max Blankfeld is Greenspan’s Vice President of Operations/Marketing.

Before entering the business world, Blankfeld was a journalist. After that, he started and managed several successful ventures in the area of public relations as well as consumer goods both in Brazil and the US. Today, the highly successful Family Tree DNA is America’s first genealogy-driven DNA testing service.

At the University of Arizona, top DNA research scientists such as geneticist, Mike Hammer, PhD, population geneticist Bruce Walsh, PhD, geneticist Max F. Rothschild, molecular anthropologist, Theodore G. Schurr, and lab manager, Matthew Kaplan along with the rest of the DNA testing team do the testing and analysis.

So it’s important if you want to open your own DNA for ancestry testing company to contract with a reputable laboratory to do the testing. Find out whether the lab you’re going to be dealing with will answer a client’s questions in case of problems with a test that might require re-testing.

Clients will come to you to answer questions rather than go to the busy laboratory. Most laboratories are either part of a university, a medical school, or are independent DNA testing laboratories run by scientists and their technicians and technologists.

Your business will have a very different focus if you’re only dealing with genealogy buffs testing their DNA for ancestry than would a business testing DNA for genetic risk markers in order to tailor a special diet or foods to someone’s genetic risk markers.

For that more specialized business, you’d have to partner with a nutritionist, scientist, or physician trained in customizing diets to genetic signatures. Many independent laboratories do test genes for the purpose of tailoring diets to genes.

The new field is called nutrigenomics. Check out the various Web sites devoted to nutrigenomics if you’re interested in this type of DNA testing business. For example, there is Alpha-Genetics.

According to Dr. Fredric D. Abramson, PhD, S.M., President and CEO of AlphaGenics, Inc., “The key to using diet to manage genes and health lies in managing gene expression (which we call the Expressitype).

"Knowing your genotype merely tells you a starting point. Genotype is like knowing where the entrance ramps to an interstate can be found. They are important to know, but tell you absolutely nothing about what direction to travel or how the journey will go. That is why Expressitype must be the focus.”

You can browse the website of AlphaGenics, Inc. Or write to: Maryland Technology Incubator, 9700 Great Seneca Highway, Rockville, MD 20850.

Why open any kind of a DNA testing business? It’s because the entrepreneur is at the forefront of a revolution in our concept of ancestry, diet, and medicines.

Genes are tested to reveal how your body metabolizes medicine as well as food, and genes are tested for ancient ancestry or recent relationships such as paternity. Genes are tested for courtroom evidence.

So you have the choice of opening a DNA testing service focusing on diet, ancestry, skin care product matches, or medicine. You can have scientists contract with you to test genes for risk or relationships.

Some companies claim to test DNA in order to determine whether the skin care products are right for your genetic signature. It goes beyond the old allergy tests of the eighties.

“Each of us is a unique organism, and for the first time in human history, genetic research is confirming that one diet is not optimum for everyone,” says Abramson. Because your genes differ from someone else’s, you process food and supplements in a unique way. Your ancestry is unique also.

Do you want to open a business that tunes nutrition to meet the optimum health needs of each person? If so, you need to contract with scientists to do the testing. If you have no science background, it would be an easier first step to open a business that tests DNA only for ancestry and contract with university laboratories who know about genes and ancestry.

Your client would receive a report on only the ancestry. This means the maternal and/or paternal sequences. For a woman it’s the mtDNA that’s tested.

You’re testing the maternal lineages. It’s ancient and goes back thousands of years. For the man, you can have a lab test the Y-chromosome, the paternal lineages and the mtDNA, the maternal lineages.

What you supply your clients with is a printout report and explanation of the individual’s sequences and mtDNA group called the haplogroup and/or the Y-chromosome ancestral genetic markers. For a male, you can test the Y-chromosome and provide those markers, usually 25 markers and the mtDNA.

For a woman, you can only test the mtDNA, the maternal line for haplogroup letter and what is called the HVS-1 and HVS-2 sequences. These sequences show the maternal lineages back thousands of years. To get started, look at the Web sites and databases of all the companies that test for ancestry using DNA.

What most of the DNA testing entrepreneurs have in common is that they can do business online. People order the DNA testing kit online. The companies send out a DNA testing kit. The client sends back DNA to a lab to be tested.

The process does not involve any blood drawing to test for ancestry. Then the company sends a report directly to the customer about what the DNA test revealed solely in regard to ancient ancestry—maternal or paternal lines.

Reports include the possible geographic location where the DNA sequences originated. Customers usually want to see the name of an actual town, even though towns didn’t exist 10,000 years ago when the sequences might have arisen.

The whole genome is not tested, only the few ancestral markers, usually 500 base pairs of genes. Testing DNA for ancestry does not have anything to do with testing genes for health risks because only certain genes are tested—genes related to ancestry. And all the testing is done at a laboratory, not at your online business.

If you're interested in a career in genetics counseling and wish to pursue a graduate degree in genetics counseling, that's another career route.

For information, contact The American Board of Genetic Counseling. Sometimes social workers with some coursework in biology take a graduate degree in genetic counseling since it combines counseling skills with training in genetics and in interpreting genetics tests for your clients.

The American Board of Genetic Counseling, 9650 Rockville Pike, Bethesda, MD 20814-3998. Below is a list of several DNA-testing companies. Some of these companies test DNA only for ancestry. Other companies listed below test genes for personalized medicine and nutrigenomics, and some companies test for nutrigenomics, pharmacogenetics, and ancestry.

You'll also find several companies listed that only test the DNA of animals. So you have a choice of testing DNA for a variety of purposes, for testing human DNA only, or for testing animal DNA. And the applications for testing genetic signatures are growing, since this science is still in its infancy in regard to applications of genetic and genomic testing.

Roots for Real

Roots for Real, PO Box 43708

London W14 8WG UK

Family Tree DNA - Genealogy by Genetics, Ltd.

World Headquarters

1919 North Loop West, Suite 110 Houston, Texas 77008, USA

Oxford Ancestors

Oxford Ancestors, London, UK

AncestrybyDNA, DNAPrint genomics, Inc.

900 Cocoanut Ave, Sarasota, FL 34236. USA

GeneTree DNA Testing Center

2495 South West Temple

Salt Lake City, UT 84115

Trace Genetics LLC

P.O. Box 2010

Davis, California 95617

Predictive Genomics for Personalized Medicine including Nutrigenomics

AlphaGenics Inc.

9700 Great Seneca Highway

Rockville, Maryland 20850


Genovations TM

Great Smokies Diagnostic Laboratory/Genovations™

63 Zillicoa Street

Asheville, NC 28801 USA

Centre for Human Nutrigenomics

According to its Web site, "The Centre for Human NutriGenomics aims at establishing an international centre of expertise combining excellent pre-competitive research and high quality (post)graduate training on the interface of genomics, nutrition and human health."

Nutrigenomics Links

Veterinary DNA Testing

Veterinary Genetics Laboratory

University of California, Davis

One Shields Avenue

Davis, CA 95616-8744

According to their Web site: "The Veterinary Genetics Laboratory is internationally recognized for its expertise in parentage verification and genetic diagnostics for animals. VGL has provided services to breed registries, practitioners, individual owners and breeders since 1955." The Veterinary Genetics Laboratory performs contracted DNA testing.










DNA Testing of Dogs and Horses: VetGen, 3728 Plaza Drive, Suite 1, Ann Arbor, Michigan, 48108 USA

Ethnic Genealogy Web Sites

Acadian/Cajun: & French Canadian


African Royalty Genealogy

Albanian Research List

Armenian Genealogical Society

Asia and the Pacific

Austria-Hungary Empire

Baltic-Russian Information Center

Belarusian—Association of the Belarusian Nobility

Bukovina Genealogy

Carpatho-Rusyn Knowledge Base

Chinese Genealogy

Croatia Genealogy Cross Index

Czechoslovak Genealogical Society Int’l, Inc

Eastern Europe

Eastern European Genealogical Society, Inc

Eastern Europe Ethnic, Religious, and National Index with Home Pages includes the FEEFHS Resource Guide that lists organizations associated with FEEFHS from 14 Countries. It also includes Finnish and Armenian genealogy resources:

Ethnic, Religious, and National Index 14 countries

Finnish Genealogy Group:

Galicia Jewish SIG

German Genealogical Digest

Greek Genealogy Sources on the Internet

Genealogy Societies Online List

German Research Association

Greek Genealogy (Hellenes-Diaspora Greek Genealogy

Greek Genealogy Home Page

Greek Genealogy Articles

India Genealogy

India Family Histories

India-Anglo-Indian/Europeans in India genealogy

Irish Travellers

Japanese Genealogy

Jewish Genealogy

Latvian Jewish Genealogy Page

Lebanese Genealogy

Lithuanian American Genealogy Society


Mennonite Heritage Center

1 of 1
plain language is best
How to open DNA-driven genealogy reporting & interpreting businesses
AnneHart is based in Sacramento, California, United States of America, and is an Anchor on Allvoices.
Report Credibility
  • Clear
  • Share:
  • Share
  • Clear
  • Clear
  • Clear
  • Clear



More From Allvoices

Related People

Report Your News Got a similar story?
Add it to the network!

Or add related content to this report

Most Commented Reports

Use of this site is governed by our Terms of Use Agreement and Privacy Policy.

© Allvoices, Inc. 2008-2014. All rights reserved. Powered by PulsePoint.