The term “Jejemon”was chosen over nine other entries as word of the year by the University of the Philippines academic group in Diliman, Quezon City in a two-day national conference dubbed as “Sawikaan 2010” organized by the Filipinas Institute of Translation, a reporter said on Friday.
“There’s a recognition after all for this phenomenon that is now widespread in new media,” Dean Rolando Tolentino of UP Mass Communication said in a television interview. He is the proponent of the said word. He said that the victory of “Jejemon” is an acknowledgement of the pop culture phenomenon it brought from the internet to the rest of the country.
The word “jejemon” is presumed to have started from online users’ preference to type “hehehe” as “jejeje,” deduced from Spanish interjection denoting laughter. The appended “mon” supposed to have come from Pokemon, a Japanese anime denoting monster.
The word “Ondoy” got the second choice, the name of a tropical storm that heavily damaged Metro Manila and nearby provinces in September. Other finalists are the words: “Ampatuan” for the clan suspected of massacre in Maguindanao, “unli” for unlimited text and call,”load” for prepaid cell phone loads, “tarpo” for the tarpaulin streamers that flooded the streets during election time, “solb” for problem solved and “emo” for emotional (GMA News.TV).