As any company in a highly competitive environment faces, Coca-Cola well known as Coke has faced many organizational problems. The biggest threat faced by this company is the entry of many new, strong competitors in the soft-drink and related beverages industry. For example, PepsiCo is one of Coca-Cola's toughest competitors that offer the same range of products at the same prices. This threat is significant because it cannot be eliminated just be producing a better quality product at a lower price. Pepsi often second to Coke in terms of sales. In Central America known as Big Cola in Mexico, is a fast growing competitor to Coca-Cola. Pepsi Company is a serious competitor to Coca-Cola in many regions but not the main rival. According to the Independent, researchers have proven that the difference between Coke and Pepsi really is all in your head. Apparently the popularity of Coke's brand image causes people to think Coca-Cola itself tastes better, even though it really doesn't taste very different from Pepsi. As the article says: "When asked to taste blind, they showed no preference. However, when the participants were shown company logos before they drank, the Coke label. Three-quarters of the tasters declared they preferred Coke. I've long suspected this. Personally I can't taste any difference between Coke and Pepsi, but I have a friend who swears that there's a huge difference. Now I can show that, this research to prove that he's simply been brainwashed by advertising and the Pepsi Taste Test also turns out to be nothing but hot air. Around the world, some brands do compete with Coke. The successful strategies and management skills employed by the Coca-Cola Company explains that Coca-Cola is seen everywhere, sports events, television (advertising), movies, billboards, and many other media outlets. Coca Cola has comes out a lots of different type and flavor to compete with their competitor.