Burger-and-onion-scented candle from Nest Fragrances infuses the home with the steam-grilled aroma of America’s first fast-food hamburger
To commemorate its 18th annual celebration of National Hamburger Month, White Castle has teamed up with Laura Slatkin, founder of Nest Fragrances, often called the “queen” of home fragrances, to introduce a candle with the steam-grilled-on-a-bed-of-onions scent of America’s first fast-food hamburger. Packaged in a ceramic holder that reproduces the signature cardboard sleeve of the White Castle hamburger packaging, the candles are available in White Castle restaurants and at White Castle’s online store at www.houseofcrave.com. Candles sell for $10 each, with net proceeds benefiting Autism Speaks.
“Starting today, no true Craver’s castle will be complete without a The Original Slider®-scented candle,” said Jamie Richardson, vice president of corporate relations. “We expect the first run of 10,000 candles to be snapped up quickly during National Hamburger Month, May 1 - 31.”
He said the idea for the candle was sparked when company executives met Laura Slatkin, who sits on the board of Autism Speaks.
“We wanted to do something special for our loyal Cravers during National Hamburger Month while exploring a new way to support a great cause,” Richardson said. “Laura has launched fragrances for such fashion luminaries and celebrities as , and , we believed Laura and Nest Fragrances was ready to take on the challenge of reproducing the signature beef-and-onion scent that has inspired the cravings of millions of customers from all over the world.”
“When I think of truly superior aromas, I think of the aroma of a freshly grilled White Castle hamburger – life just doesn’t get better than that,” Slatkin said. “We have captured that exact essence in our White Castle candle!”
Established in 1921 and the nation’s first fast-food hamburger chain, White Castle started the 100-percent-beef-patty tribute back in 1992 as National Hamburger Week and just one-year later decided to add three more weeks of burger bliss to make National Hamburger Month. Each year, White Castle celebrates throughout the month of May with a host of customer appreciation promotions and other craveable activities.
On the heels of National Hamburger Month, in early June White Castle will begin accepting applications for its Craver’s Hall of Fame. More information on the hall of fame can be found at: www.whitecastle.com.