Sony Reader: Other iPad Challenger?

Sony Reader: Other iPad Challenger?

New York City : NY : USA | Mar 10, 2010 at 8:43 AM PST
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Sony Reader Touch Edition PRS-600

Electronic readers or E-readers are growing in popularity these days. With the launch of Apple's latest iPad, Barnes & Noble's the Nook and the Amazons' Kindle2; Sony won't let down the competition with its very own Sony Reader.

The Sony Reader looked like the Play Station-maker's bug stab at the tablet and reader market. According to a new report, Sony wants to unite PSP and Reader functionality in a new line product 2010.

Sony wants a better E-reader so that it can go toe to toe with the iPad, sources told the Wall Street Journal. It will launch a new device which is capable of downloading and playing videogames. They added that Sony is planning to match Sony Reader with the iPad.

At a Sony's news conference in Tokyo, Sony's CFO Nobuyuki Oneda didn't provide any details but expressed the company's great desire to compete against Apple's newest gadget. "That is a market we are also very interested in. We are confident we have the skills to create a [great] product," said Oneda. "Time-wise, we are a little behind the iPad but it's a space we would like to be an active player in." He further added.

Sony Reader, other iPad challenger and the new Smartphone are expected to launch sometime in 2010, but no details about specs, price or design have been released.

Sony has been to phone and gaming gadgets in the past. A patent was filed in 2006 for a device that has multi-functions. A device that looked like PSP on one side and a Smartphone on the other was initially designed but has never hit the market.

As what it seems to be a device packed with different alternatives, wider software choices and functionalities, surely everyone is quiet eager to see what Sony brings to the table for this year.

Frank Davis is based in New York City, New York, United States of America, and is a Stringer on Allvoices.
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