Pamper her with feel-at-home facilities

Recession has hit the hotel industry hard – and in order to improve occupancy rates, it is wooing single women: make them feel-at-home is the punch line. Organisations have drastically reduced travel for their executives and, as a result, hotels are affected. In order to improve upon this, some hotels in Kolkata have gone in for attractive packages to woo the single women. This group includes women professionals associated with travel, advertising and fashion disciplines who are constantly on the move. They hop from one location to another and their periods of stay vary from a few days to a fortnight. They want to feel at home when away from home and be pampered with teddy bears, chocolates and dietary food. The hotels that have taken on the responsibility are the ITC Sonar Bangla, the Taj Bengal, the Park, and the Bypass Hotel. Welcome to a new concept.