For years we have heard the grumbles from rap fans that real huip hop is dead. Soulja Boy and all the other laffy taffy type rappers have come and f***** up the game and now real lyricism and respect for the craft is dead. Well everything comes in cycles and it is going around that the new look for the next few years will actually be going back to the basics and focusing more on who is the better rapper instead of what they wear or how they dance.
With the success of Drake recently and Jay’s declaration that Auto-Tune is dead and we need to get back to the rapping it looks like label and radio execs are taking notice. Within the next year the new sound is supposed to be more lyrics oriented and labels will be signing more MC’s instead of entertainers. The catch is though that despite the return to lyrics the labels are not budging on the fact that today's top artists has to have some kind of sex appeal as we see with Drake and even now Soulja Boy. They are looking for that balance.
This is great news to me. I’m hearing Florida rapper Heretic and Pittsburgh artist Wiz Khalifa are supposed to be getting some big looks along with several others rappers that fit this mold.