A Saudi Group, Dara Entertainment Company, has opened the very first franchise center of Chuck E. Cheese’s, a chain of family entertainment centers based in Irving, Texas, USA, at the Outlet Mall in Dubai, investing Dh30 million on the facility spread over an area of 50,000 sq. feet. Aimed at bringing people of all ages together in a wholesome entertainment of fun and games, it plans to open more such centers in the region.
The concept of this entertainment center is a sit-down pizza restaurant, complemented by arcade games, amusement rides, an animatronic show, and other diversions, such as climbing equipment, tubes, and slides. The facility has been established with the prime objective of providing a place where ‘kids can be kids’. Its brand ambassador is an anthropomorphic mouse named Chuck E. Cheese. Pascal Samaha, GM, Chuck E. Cheese’s Dubai, said: “Chuck E. Cheese’s wishes to share its vision of complete high-tech entertainment for the whole family based on the highest standards of service.