As is common in many free online MMO's, game cash is available for purchase. In Facebook, however, you are able to distribute personal information, or "personal information," for this cash, though in much smaller increments in most cases, unless applying for something like a credit card or making a large or reoccuring purchase. As with many things, the key is in the fine print. Is this ridiculous? I think so. I personally prefer the option to simply take surveys for third party companies doing research for major corperations on products that aren't offering all these fake incentives to get information out of me. I find tha to be much more productive both for myself and the recipient of my time and effort to recieive that game cash that I'm apparently too lazy to work for in game.