Limbaughs Rebuff: Just A Work

Rush LimbaughRush Limbaugh is a genius. While black people and leftist media snicker and the NFL’s rebuff of Limbaugh inclusion as an investor to purchase the St Louis Rams, Rush Limbaugh is laughing his way to the bank – as he has for the last 20 years.

The term, work, is used in professional wrestling to describe a match choreographed match where the outcome is predetermined (which we now know is the case with every match). This same term is used when the promoter is pulling one over on the audience, “working the crowd”. Nothing is real with a workbut it is presented to those observing as an authentic occurrence. A work is only successful if it plays to our preconceived notions of the facts involved.

Take for example the epic battle royals between the Iron Sheik and Sergeant Slaughter. The Iron Sheik carried an Iranian flag and insulted American while slinging verbal insults at Sergeant Slaughter. Drawing the ire of the audience was easy because at the time the US was dealing with the Iran hostage crisis. It was entertainment that stirred real hostilities towards Iran and channeled those emotions for entertainment purposes.

Rush Limbaugh does the same thing three hour a day on the radio. He channels racial tension in the country and spin them into something consumable to an extent where listeners are comfortable enough to defend him. David DukeDavid Duke was a master at this as well except he didn’t provide the comedic bent where he could mainstream his talking points. I don't know if Rush Limbaugh is a racist but he plays one on radio to great success.

I equate Limbaugh’s lost to own an NFL franchise with that of the Iron Sheik losing a championship match to Sergeant Slaughter: First, the Iron Sheik is the most popular villain which raises his profile. Second, the match itself was a work, and there is now an enemy in which to promote the course of action to exact revenge.

For the next several weeks you will here Rush Limbaugh wax victimhood about how the PC NFL owners and race-baiting Al SharptonAl Sharpton used underhand tactics and took his words of context to destroy his dream. From this, he will return to his shtick and it will further raise his profile.

The NFL is a risk-averse organization and does everything to keep its players in line and has its hands full with Jerry JonesJerry Jones (Cowboys owner). It has a very strong players union and didn’t want to ruffle the feathers of the black players who constitute 75% of the league.

Limbaugh has every right to pursue ownership of a franchise but this is a small club of very rich individuals who care about the image of the league about all else. Having made millions with a controversial shtick with racial overtones, his crying foul now has nothing to do with not getting invited into the clubhouse but about hyping his next appearance in the entertainment ring. It’s a work and once that soap opera line fades, you can expect a rewrite of the script.