A different first lady

First lady, top-model, singer, civic activist: it is not a riddle, it is just all-in-one brand: Carla BruniCarla Bruni-Sarkozy. Again, in the first line of the news, as an example of doing politics nowadays. Good or bad, it is not our intention to offer lessons in political behavior, but only to mention the latest news from the Elysée.

French First lady launched today her new website - available in English and French -, focusing on her charity work - as ambassador for Geneva Global Fund to Fight AIDS, Tuberculosis and Malaria - as well as the daily program and a close insight of her life as the wife of the French President. Shortly after the launch, the thousand of fans crashed it for a while. When we checked it - around 15.40 - it was fully working. The section "portrait" - with sketches of famous political and cultural personalities, as David LynchDavid Lynch, Bono, Ehud OlmertEhud Olmert, Bob DylanBob Dylan or Leonard CohenLeonard Cohen, purportedly attributed to Alice Décelette, together with pictures of the presidential couple across the world - provoked the first reactions: British PM's wife, Sarah BrownSarah Brown, twitted yesterday, according to the British media, that she is "bemused" by her sketch on the website.

But being the wife of a president seems not always funny, as Bruni confessed she feels "locked in a beauty contest with Michelle ObamaMichelle Obama and other leading ladies".

Her husband, French president Nicolas SarkozyNicolas Sarkozy is familiar with the new media and communications too, having his own Facebook profile.

Her personal touch of the presidential institution was announced from the very beginning, when she declared in the media that she will not renounce to her hobbies, and continued her passion for music, including by the creation of a music studio at Elysée.

And it is not enough. The French public opinion is waiting for another novely: for the first time, the wife of a president is publicly confessing following psychotherapy. In a testimony to be broadcast on the French TV later this month, Carla Bruni accepted to answer a couple of questions addressed by the psychologist Gérard Miller, regarding her own history with psychoterapy, as she declared seeing a psychoanalist for eight years.

Is she a trend setter in terms of communications and new politics? Rather, it is the demand towards mode transparency and communications. An equation solved, from a part to another of the Atlantic, in different ways.