NEW YORK CITY - The Health Department will post signs that bear messages such as "SMOKING KILLS," with dismal images of diseased and cancerous lips and lungs.
The anti-smoking signs are expected to start appearing in 12,000 New York city stores that sell cigarettes, beginning in December. The signs were approved by The Board of Health on Tuesday. They will be one foot square on cash registers and two feet square on cigarette displays.
Anne Pearson, a Senior Health Department lawyer said, "Pictorial warnings are much more effective than text-only warnings. It communicates the information at the time and place that it matters most." She said the city will spend an estimated $50,000 yearly to produce, distribute and update the signs.
Store inspectors can issue fines to store owners, ranging from $200 to $2,000 to those who don't post the signs. They will be allowed a grace period of one or two months.
Why not tackle the liver next against alcohol abuse?