Dandiya is a dance form unique to the Gujarathis and is a must during the Navaratri festivals. A portion of the credit for its popularity must go to the TV soap maker Ekta Kapoor who used to showcase each and every major festival through her episodes – her most famous serial Saas bhi kabhi bahu thi was based on a Gujarthi family and, naturally, the dandiya or the stick dance was used. Simultaneously, the dandiya was used in Bollywood movies and became associated with India just like the Bhangra dance – these helped to woo the NRI audience most of whom we either Gujaratis or Punjabis and who accounted for the major revenue from Bollywood movies. And, as the popularity of dandiya spread, the youngsters took an unholy delight in going to extremes. The festive occasion guaranteed total freedom from adult supervision and allowed them to mix freely and indulge in revelry. Dress styles and codes played a major part and, short cholis with plenty of exposure ensured that those who wore them attracted the maximum attention. The latest trend is to rely on tattoos.