The ‘Incredible India’ campaign has won an award from the UK for ‘the most creative media campaign using ethnic imagery’. India once used to be known as the land famous for its rope tricks, snake charmers and sadhus apart from holy places, historical monuments and pilgrimage centers. However, things have changed and the Incredible India campaign is keen to market the country on a global scale to invite tourists to participate in not only traditional tourism but also in health tourism, adventure tourism etcetera. Thanks to the ease of connectivity and a wide variety of travel options available, tourists love to come to India and enjoy the beauties from the mountains of the Himalayas in the North to the seas on the Eastern and Western coasts and expanses of greeneries of the South.