Punditty's marketing division retires Cronkite logo, unveils 'Disembodied Progress' meme

Sept. 14, 2009

Back when the Earth was flat, Zane E. Punditty was thinking in terms of circles and spheres. The critics called him one-dimensional, but they soon found themselves all balled up in knots.

"Ouch," they cried. "Please straighten us out."

And with that simple request from fellow sentient beings, The Punditty Project was born.

From Aug. 22, 2008, through Sept. 13, 2009, an image of Walter Cronkite served as TPP's visual icon. However, in a bold rebranding move inspired by a 4-mile run on a warm afternoon, TPP's marketing division decided it was time for an overhaul. On Sept. 14, 2009, "Disembodied Progress" replaced Walter CronkiteWalter CronkiteWalter Cronkite as The Punditty Project's visual icon of record.

Punditty sketched "Disembodied Progress" with pastels after reading the first 50 pages of Aldous Huxley's "The Perennial Philosphy." The change in branding strategy represents a less linear but equally valid approach to conveyance of truth(s) than those favored by the likes of Cronkite in the days of three major networks and family-owned newspapers.

R.I.P., Walter - you were last "Most trusted man in America" that Americans will ever know.

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Weird. Wonderful. Witty. And sometimes, The Punditty Project even makes sense. See more at www.punditty.com

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To purchase T-Shirts, coffee cups and other items with the "Disembodied Progress" design, visit www.zazzle.com/artbard. Even mystical pundits have to eat. Note: Click on image above for better view.

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The Punditty Project is retroactively sponsored by www.widsheets.com. WIDsheets: Write It Down and stay organized.