50% of tweets are pointless babble: Study

Nearly half of Twitter messages are “pointless babble”, a study of 28,000 “tweets” over two weeks has found. The study categorized tweets as either “normal conversation”, “pass-along value”, “pointless babble”, “self promotion” or “spam”.

Pointless babble, such as “I am eating a sandwich now”, accounted for 40-45% of tweets. Conversational tweets, such as “what are you doing tonight”, came second at 37.55%.

Pass-along value, or spreading news, came third at 8.7% and self-promotion, or advertising, accounted for 5.85% of tweets. Spam was the smallest of the six categories at 3.6% of all tweets studied. Pointless babble peaks around 3pm every day while conversational tweets become popular around the end of the working day at 4.30pm.

Most new tweets happen around 2pm. “As Twitter evolves, not only as a brand but from a user’s perspective, it is likely that the usage patterns will change,” said a spokesman for peer Analytics Group, the marketing firm that conducted the survey.

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