PLDT unveils Smart Bro’s Negosyo Boost in Cebu

MANDAUE CITY, CEBU, August 24, 2009 – The SMART broadband arm of telecom giant PLDT recently unveiled the SME Nation Negosyo Boost in Cebu, bridging the gap between business and technology. The PLDT SMART Bro launch introduced cutting-edge business solutions that small and medium enterprises can take advantage of in their business operations.

The grand party launch of Negosyo Boost was held at the Cebu International Convention Center in Mandaue City. It was a night to remember as Cebuano entrepreneurs gamely participated in the fiesta atmosphere that included fun games, overflowing food and drinks, fabulous prizes and celebrity glitz and glamour.

For a few hours, it was a time for entrepreneurs to loosen up and enjoy a good time, while networking with their peers. They were also treated to unforgettable performances by some of the country’s top performers like Billy Crawford, Myrus, Anna Fegi, and Regine Tolentino. Hosts Tessa Prieto-Valdes and Arnell Ignacio livened up the night with their playful banter.

The night was mix of high-tech gadgetry, great food, phenomenal entertainment, and a feast for those who got to experience the night away. Members of the Cebu SME community all agreed that it was just right to celebrate the introduction of SMART Bro Enterprise packages; the combos of high-tech computer devices plus PLDT’s state-of-the-art communications system are exactly what Cebu SMEs need to start, grow and expand their businesses.

The success of SMART Bro Prepaid in personal computing allows the Negosyo Boost to provide affordable, cost-effective, and reliable business solutions to SMEs through the power of high-tech computers, business software, printers, and high-speed Internet connection.

“Our Negosyo Boost packages are what small and medium entrepreneurs basically need for doing and growing their business,” said PLDT-SME Nation marketing head Amil Azurin. “The packages are reasonably and conveniently priced, so that they bring both quality and affordability to all, from those who are just starting out their business and to those who are already growing and expanding.”

Negosyo Boost is the new business solution from PLDT-SME Nation for SMEs at all stages of their business growth — from start-ups to established business, to ventures that are now ready to expand and conquer new markets. The business solutions consist of enterprise grade SMART Bro packages.

Joining in the merriment was Cebu Gov. Gwendolyn Garcia, who graced the launch of the Negosyo Boost. Also highlighted during the event was the recognition of the GabayGuro program scholars of Cebu Normal University. GabayGuro is a project of the PLDT-Smart Foundation providing education students with scholarships and other learning strategies.