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Microsoft's Photoshop faux pas enrages bloggers

Philadelphia : PA : USA | 3 months ago  
Views: 46
  • Microsoft's ad on its Polish site
    Microsoft's ad on its Polish site
    Posted by: wykedengel
    The new image with the doctored image.
  • Microsoft's ad on its U.S. site
    Microsoft's ad on its U.S. site
    Posted by: wykedengel
    The original stock photo.
Microsoft's ad on its Polish site

LOS ANGELES -- It may not have mattered to Michael Jackson if you're black or white, but apparently it does to Microsoft. After changing the race of one of the people in a website advertisement, Microsoft is offering an apology to consumers after several blogs brought attention to the misstep.

"We are looking into the details of this situation," Microsoft spokesperson Lou Gellos said in a released statement on Tuesday. "We apologize and are in the process of pulling down the image."

The image on the U.S. website depicted two men (Asian and African-American) and a Caucasian woman sitting at conference room table. On Microsoft's Polish business website, the African-American male's head was replaced with the head of a Caucasian male. (The rest of the photo remained unchanged.)

The controversy sparked a flurry of blog posts about the software giant’s faux pas. Some sites claimed that Microsoft merely engaged in "target marketing" being that Poland is a racially homogeneous country.

PC World blogger David Coursey said that situations like Microsoft's "bad Photoshop use" happen all the time.

"We live in a multicultural business environment that literally spans the globe. My picture isn't likely to appear in an ad aimed at black South Africans, so what?"

Microsoft has since removed the doctored image from their Polish site.

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News Stories
 
  • News Source: Chicago Tribune | 3 months ago
    Microsoft has apologized for editing a photo to change a black man's head to that of a white man. The picture, showing employees sitting around a desk, appeared unaltered on the firm's US website. But on the website of its Polish business unit the...
  • News Source: Seattle Times | 3 months ago
    Looks like some stuff happened while I was gone -- dustup over pasting a black person into a homogenous Microsoft ad in Poland (Microsoft has apologized for this incident) and a ruling on a patent infringement case over Word which resulted in a $290...
  • News Source: Times Online | 3 months ago
    In the first picture, he is a smiling, grandfatherly black man, with salt and pepper hair and a smart grey suit. In the second, the suit remains, but the black man has become white, and a decade younger, with slicked-back hair. Yet not all is...
  • News Source: CNN | 3 months ago
    Software giant Microsoft apologized Wednesday for the apparent bad judgment that led to the head of a black model being swapped for that of a white model in an online advertisement. The ad -- which showed three business people, one Asian, one white...
  • News Source: New Zealand Herald | 3 months ago
    Conspiracy theorists rejoice as we bring you the latest twist in the unfolding drama that is Michael Jackson 's afterlife. A *video is floating around on 'tinternet that purports to show Michael Jackson 'still alive' and walking out of a coroner's...
  • News Source: Sify News | 3 months ago
    Microsoft officials in Poland apologized Wednesday for a photo on the company's Polish website that changed a black man's face to white. The photo on the computer giant's US website shows a black man, an Asian and a woman at a business meeting, with...
Blogs
 >
  • Blog Source: www.techcrunch.com
    A reader sent in links to two identical Microsoft marketing sites. One is a standard US/English version, the other in Polish. The ... ... It could have been anything ranging from demographics to contractual issues with the model (the black gentleman)
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Reported by wykedengel
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