Aug. 15, 2009
Whole Foods CEO John Mackey might be wishing he could eat his words – but it’s going to take a lot of organic Grey Poupon mustard to wash down the aftertaste left by his op-ed column in the Aug. 11 Wall Street Journal.
It turns out that the top executive at “Whole Paycheck” would prefer to see a lot less, not more, government oversight of the health insurance industry. Using buzzwords and phrases that would make any Big Pharma or insurance company executive proud, Mackey basically told readers they should simply trust corporations and insurance companies to fix the mess we’re in now.
A key pillar of his recipe for improvement is to repeal government mandates regarding what insurance companies must cover. Talk about “death panels.” What happens when the board meets and decides third quarter profits are more important than Aunt Edna’s dialysis machine? Or, as Ellis Weiner at the Huffington Post wondered: “Is he unfamiliar with the term pre-existing conditions?”
Ostensibly, this isn’t a good move for a company that relies heavily on liberal/progressive undercurrents and social causes to sustain its brand. Then again, perhaps Mackey is about to announce that Whole Foods is changing its name to GMO Goodness. If so, this was just a deft first step in reaching out to Whole Paycheck’s next customer base.
With boycott momentum building, the Great Whole Foods Oops of 2009 is shaping up to be the biggest story in “retail politics” thus far in the Obama era. How it plays out, oddly enough, is now up to the political appetites of its shoppers.
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