In an attempt to be daringly different, Air New Zealand has bared all - well, literally. The in-flight safety instructions that are such a routine affair in any flight now comes with dollops of creativity what with the airline staff appearing in nothing but body paint to dole out the stuff.
If there is no pandemonium in the aircraft it is because the staff do not appear live. A 3-minute, 28-second video is played out in the flight once it begins to take off. The highlight of the video is that though the effort is blatantly transparent, it still ends up hiding more than it reveals with the cabin crew that includes the pilot, flight attendant and pursers — the company’s CEO plays one of the pursers - all going buff albeit in the immaculately painted uniforms.
With seatbelts, life vests and luggage used appropriately to conceal where necessary the end result is an amazingly NSW video. A great, great way to convert the mundane into the most interesting, I thought. Such instructions as “unfasten the seatbelt by lifting the flap” which would have normally got a deaf ear now receive rapt attention.
Accompanied to the soundtrack of “Under My Skin,” the video succeeds in spreading the cheerfulness exuded by the staff in the video all through the aircraft. The video is aptly titled, “Bare Essentials of Safety.”