Earthkeepers 2.0: Timberland Creates Recyclable Shoe

In a refreshing turn of events, Timberland, world famous maker of rugged footwear, from sandals to steel toed boots, has announced its Earthkeepers 2.0 line of shoes: a line that’s striving to close the green loop by creating shoes with high levels of recycled content as well as an easily dismantled design thats meant to be broken down and recycled into new shoes when the time comes. This type of frank design is a relief, as now more than ever, companies are scrambling to create marketing campaigns that tout their new, “green” products designed to save the world without requiring consumers to do anything but, well, keep consuming their products.

In many cases, companies are simply bringing ingredient/material exclusions and reuse processes to the forefront of packaging design and commercials, when in fact those ingredients and/or processes have been regulated by the government for years. When companies do actually make changes to reduce packaging or to include more recycled content in their product, the actual impact is so small that you wonder if they didn’t purposely try to be just green enough to reap the benefits without making the sacrifices.

The Earthkeepers 2.0 line strives to achieve the deeper levels of environmental commitment that companies and products must not be afraid to go after with gusto: specifically, producing wares that close the recycling loop in a way that would make the Cradle to Cradle guys get all misty.

Read more about the unique design of this line of shoes HERE!