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Accenture is not THE NEXT BEST THING TO > NAKED

Kolkata : India | 4 months ago  
Views: 576
  • Jockey Vs Accenture
    Jockey Vs Accenture
    Posted by: mesushovan
    It's not Jockey!
  • Business Attire Ad 3
    Business Attire Ad 3
    Posted by: mesushovan
    Uffff... how flat on face!
  • Accenture Business Attire ad 2
    Accenture Business Attire ad 2
    Posted by: mesushovan
    pathetic!
  • Accenture Business Attire ad 1
    Accenture Business Attire ad 1
    Posted by: mesushovan
    poor!
Jockey Vs Accenture

What’s the difference between “Accenture” and “Jockey”? No prize for guessing, or answering. Because when the former is synonymous to “Consulting. Technology. Outsourcing.”, the latter stands for “Comfort. Titillation. In-sourcing.”

However, rather interestingly, Accenture concentrated quite hard on their “Business Attire Policy” in recent times. Perhaps the organisation felt that to combat the heat of the global meltdown should never be an in-office “Jockey-ing” – practiced by its employees.

Thus, prophet-ing “Accent on the Future”, Accenture helped the creation of a few ads (as showcased along with this article)… flashing the company’s restrictions on the flesh, skin and brawn shows of its Adams and Eves in office.

It seems, in line with the punch-line “High performance. Delivered.”, Accenture had to do something so dramatic in a desperate effort to keep the “brain-factor” alive among its employees.

Now the point is when worldwide the never-aged maxim says, “Sex Sells!”, can Accenture afford to denounce and deny the flesh-factor of its employees so easily? More so, when on an average an employee spends most of his quality time in office only… at present?

Or the company is too much worried about its female-employees’ calves, shoulders, bare-backs, etc. or its male-employees’ biceps, armpits, and the likes?

If flesh and skin of opposite sex are distractions at workplace, in that case when Adam gave away his apple to Eve for sharing knowledge, may be the first dude of mankind was in his Armani suit, so was the dudette fully wrapped up inside her attire… right?!

For that matter, then the top-to-bottom clothed Talibans are the most productive manpower and womanpower around for any organisation that promises things like: “High performance. Delivered.”

Bizarre! Quite weird! And too some extent pathetic work culture to bring in to any organisation for any employee per se. More so, when it’s 2009!

As a matter of fact, gimmick is nothing new rather an essential part of HR policies (fallacies included) in an organisation. But, when this type of gimmicks goes overboard it actually comes crushing down to the ground reality defining HR as “Humour Resources!”

Frankly, from a concern like Accenture that was the last thing expected. For, Accenture has never needed to worry so early that if the prevalent economic crisis continues; its workforce might come down to office in two-pieces only, eventually. The company could have or still can jolly well rely on its employees cloth-buying capacities at least, if not working abilities, despite of the current financial doldrums.

Finally, people who join an organisation of Accenture stature and calibre have certainly got the greys inside their nuts to opt for “Jockey” in place of “Accenture” – whenever they feel like getting: “THE NEXT BEST THING TO > NAKED.”

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Posted By myVox myVox | 4 months ago
mesushovan,

Great ads, the three in the "Business Attire Policy" series. I didn't see an issue with those! But the one which compared Jockey to Accenture wasn't needed, I thought!!

Coming to think of it, is not High Performance Delivered in a JOCKEY?? I guess that's the underlying connection between the two brands.

Am adding a new print ad of Jockey to your images list. Hope all can see why there cannot be a connection between Accenture and Jockey, the brands!!

Lastly, nice report!
Posted By mesushovan mesushovan | 4 months ago
myVOX,

I guess you have got the report all wrong. The report has nothing to do with drawing any parallel btwn the two Brands Accenture and Jockey. In fact, none has anything to do with the execution of those ads. Here the point is raised on the "motive" or "objective" of such ads as part of "internal communications" in an organisation of Accenture status, stature and repute. For your kind info... earlier Jockey used to use the Brand's punch line as "THE NEXT BEST THING TO > NAKED"... which now read as "THE NEXT BEST THING TO... NAKED". Jockey is used here simply as a reference Brand in line with Accenture's present business attire policy campaign, which is against the flesh and skin show of its employees. Jockey is not used here as a replacement of Accenture in the genre of "High performance. Delivered." brands. Here the trigger of gimmick is Jockey's erstwhile " > " sign and nothing else. Hence you addition of the 5th snap, which is the current Jockey ad is absolutely uncalled for. Thanks!
Posted By myVox myVox | 4 months ago
When I said I didn't see an issue with the "Business Attire Policy" series of Accenture ads, I meant I did not see an issue with the "motive" or "objective" behind the HR initiative. My comment was not intended to be seen as making a statement on the business of advertising. But, as far as the business of management is concerned the policy looks to me very much in order - even for a company of Accenture's status!
Posted By mesushovan mesushovan | 4 months ago
Oh! Okay then. Difference in opinions is always welcome! So what looks to you perfectly in order, to me it is completely in disorder. :)
Reported by mesushovan
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