This is the tough time for Google in its business history. It seems that every wants to beat the Google. From last few years Google had only one competitor, and that was was Yahoo.
There are few more companies in search engine, like MSN, AOL, Alltheweb, AskJeevs, Altavista etc. But thy never made any challenge for Google. This company already has the 64 per sent market share of the whole worldwide business.
I think before Google nobody thinks about the business side of search in Internet, but Google invested a lot in research and development and now they are getting the result. So in recent days two big companies came with their ambitious project to beat the monopoly of the Google.
The first well known step by Microsoft is Bing, a simple search engine with some special attractive features. Before this venture they tried to purchase Yahoo, but not finalize yet. Then they come with the Bing, has an attractive look and adopted some trendy styles but if you judge the user oriented features Google still far ahead from Bing. Now with the features like alerts, reader, language options, translator; you can consider it barely as a search engine. This is more than search engine. You can say Google is an Internet Management Tool.
The other challenge for Google is Wolfram|Alpha, called itself as a intelligent search engine. Doug Lenat, founder of Cycorp, an Austin, Texas–based company working on artificial intelligence, says that searching on Google is "like asking your dog to fetch a newspaper." Actually this is a creation of physicist Stephen Wolfram. In a recent issue of Newsweek he describes Wolfram|Alpha.
In Newsweek Wolfram says his creation is not so much a search engine as a "computational knowledge engine." It has a single input field, like a search engine, but users can pose complex questions. What is the date of the next total solar eclipse visible from Paris? (Answer: Sept. 23, 2090.) What is the current orbital location of the International Space Station? "Computing where the ISS is right now is not a trivial computation," says Wolfram. "You have to actually solve some differential equations for the motion of the aircraft in the Earth's gravitational field." And yet the result is returned as quickly as a Google search.
So this is really a tough time for Google! But before making any generalize statement we must thing abut the original players and followers. The statement of Google CEO Eric Schmidt, makes it more clear. "It's not the first entry for Microsoft," Schmidt said Tuesday in a talk with Fox Business Network. "They do this about once a year."