Hypebeast.com's Eugene Kan reports that Casio G-schock kicked off their six month "Shock the World" campaign in London, June 11th...and is now focusing on Hong Kong's popular local brand SUBCREW along with 24HERBS (hip-hop group) “Father of G-SHOCK”, Kiuo Ibe. In addition, this "Shock the World" series will partner with various popular local figures including Taiwanese fixed gear crew Nabiis, 24HERBS and Singaporean design studio :phunk.
check out exclusive pics and special launch mag on hypebeast: here