When you take a step forward, there is always something that knocks you, at least, two steps, backwards.
Let's take the President of the United States, for example, who is trying to move the nation forward with his programs.
And then there's Rush Limbaugh, who is trying to knock the Presidents programs backwards by running a talk show that is negative on everything the President is doing: Rush Limbaugh is negative on the economy; he is negative on healthcare; he is negative on foreign policy; he is negative on domestic programs; etc. Since many of the programs that have been tried has failed, let's us see if the President's new programs work before knocking them down; in other words, give them a chance.
Did Rush Limbaugh do this to President Bush? It seems that he was positive with President Bush's programs until they failed, which many did. Is he prejudice against President Obama because the President is a Democrat? The answer, so it seems, is true. Rush Limbaugh even admits that he wants President' Obama's programs to fail, so that he can show the people that they picked the wrong person for President.
The reason why Rush Limbaugh is popular on the talk radio circuit is that he picks a subject that an audience want to hear and then, with his means, tears it apart or praises it , leaving out anything that is positive or negative on the subject that he is talking about.
Rush also uses sound bites that has a person, who he is talking about, saying words the he wants to use to prove or disprove his point: Sound bites are pieces of speeches, peaces of discussions, etc. Actually, anyone, can use them to prove anything they want to. (Do not try to use them, yourself, you have to be proficient in their use, or you can be sued for slander. You should remember, Rush Limbaurgh is proficient in their use.)
When a person writes, he or she writes for a particular audience; when you give a speech , you give the speech to a particular audience; when you have a radio program, it's for a particular audience--therefore, what kind of audience that Rush Limbaugh has who likes to hear that the President of The United States is always failing?