That super-soft toilet paper you're fond of using? It's an ecological disaster, environmentalists say.
Millions of trees are harvested throughout the Americas including rare old growth forests in Canada to sustain the United States' obsession with quilted, ultra-soft, multi-ply toilet paper.
Although toilet paper manufacturers could produce products from recycled materials at a similar cost, the fiber taken from standing trees are necessary to help give the tissue its fluffy feel.
The United States is the largest market for toilet paper in the world,but tissue from 100 percent recycled fibers makes up less than 2 percent of sales for at-home use among conventional and premium brands. People from other countries throughout Europe and Latin America are far less picky about what they use to wipe.
"This is a product that we use for less than three seconds and the ecological consequences of manufacturing it from trees is enormous," Hershkowitz a scientist for ecological survey said.
"Future generations are going to look at the way we make toilet paper as one of the greatest excesses of our age," Hershkowitz said. "Making toilet paper from virgin wood is a lot worse than driving Hummers in terms of global warming pollution."