Blue is for Creativity and Red for Attention
Science Journal recently published a study reporting that Red boosts Attention while Blue significantly enhances creativity. Over 600 students were studied in six different tests conducted by Dr. Zhu and her Phd student Ravi Mehta where they gave students various tasks to perform on computer with red, blue and white backgrounds.
This color association is probably not genetic rather learned over the course of ones life. Red is almost always used in traffic, in school for alertness, correction and for attention seeking. While blue is usually associated with peacefulness, as in oceans next to white sandy beaches, the beautiful serene blue sky among others.
Dr. Zhu does point out that Red has a different meaning in China and therefore may not get the same test results in other parts of the world where different colors mean different things.
Read more about it on Discovery at: http://dsc.discovery.com/news/2009/02/06
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- News Source: Toronto Star | 9 months agoJoseph Hall Science Reporter It may redefine forever the term "feeling blue." New Canadian research in the journal Science says blue – the colour of sorrow and loss – actually prompts feelings of creativity and calm just by viewing it. Red, on...
- News Source: Gawker | 9 months agoScience has produced a breakthrough new study about how colors can make reporters stop screwing around and get to work: The study, which could have major implications for advertising and interior design, finds that red is the most effective at...
- Blog Source: www.opfblog.comZhu, who wrote the study with PhD student Ravi Mehta, recommends that marketers selling creative or innovative products use blue, and brainstorming sessions be held in blue rooms. Using red in advertising would prompt ...
- Blog Source: jawnyb.blogspot.comAsked to be creative, they responded best to blue. "Color enhances performance," said study co-author Juliet Zhu, a University of British Columbia psychologist. Previous research on red's effects on the brain have found ...
- Blog Source: catalla101.blogspot.comZhu and Mehta ran six tests involving 600 university students working at computer monitors with a background set in blue, red or white for control groups. The students performed significantly better or worse at creative or ...
- Blog Source: indihot.comConversely, according to them, for creative tasks such as brainstorming, blue environmental cues prompted participants to produce twice as many creative outputs as when under the red colour condition. Zhu says that the ...
- Blog Source: www.timesoftheinternet.comStudy author Juliet Zhu said red boosted performance on detail-oriented tasks such as memory retrieval and proofreading by as much as 31 percent compared to blue. The study, published in Science Express, found that for ...
- Blog Source: blog.wired.comAsked to be creative, they responded best to blue. "Color enhances performance," said study co-author Juliet Zhu, a University of British Columbia psychologist. Previous research on red's effects on the brain have found ...
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