Goodbye glasses, hello Liqui-Eye

Great polymaths like Leonardo da VinciLeonardo da Vinci, Benjamin FranklinBenjamin Franklin and Nikola Tesla influenced the course of human events because they could take their own innovative ideas and, through the scientific and technological means available at the time, turn them into tangible physical prototypes that additional experimentation would refine. Such brilliant men and women exist today, no doubt, but they have much better things to do than read blog-o-grams from an online persona writing under the user name “Punditty."

Far more common than the polymath in these times is the specialist, a function both of industrial and economic necessity given the post-World War II emphasis on production, consumption and financial speculation. The specialist can be as obscure as a dentist who focuses on porcelain fillings, a factory worker tasked with keeping the rollers on an assembly line functional, or a savant-like stockbroker who can tell you all you need to know about tech stocks but wouldn’t think of offering advice on anything in the energy sector.

There are also those of us who write about anything that might cross our minds. Thanks to the Internet, more of us now get paid for it than was the case several years ago, even if we don’t always get paid enough to live on. Whether this kind of freestyle written “specialization” leads to something more than cheap punditry and/or narcissistic geekery remains to be seen.

What’s crossed Punditty’s mind recently is this: Eyedrops that solidify into a given individual’s prescription. Unlike traditional contact lenses, these individualized prescriptions would either dissolve or be flushed away with a water-based solution on a regular basis, which would probably be prior to sleeping – unless the heretofore imaginary Liqui-Eye product line turns out to be made from a sleep-safe material.

Ideally, the material would form gelatinous or semi-firm, functional lenses almost immediately after application. An option would also exist for lenses that serve the same function as sunglasses do now; they could be easily dissolved and replaced with untinted drops once indoors. Or one could just use the untinted Liqui-Eye and keep wearing your cool shades. In no way would usage of Liqui-Eye preclude or nullify an individual’s choice to use prescription eyewear, contact lenses or non-prescription glasses/sunglasses. Liqui-Eye would simply expand the corrective options for the visually challenged.

If such a product were on the market, writing ad copy would be a blast:

"Liqui-Eye: Get the picture without the frames."

"No two people see things in exactly the same way, but Liqui-Eye helps you see everything clearly."

"Your eyes, your prescription, backed by Liqui-Eye’s commitment to the clarity of your vision."

"One of those inventions, like Velcro, that will have people asking 'Why didn’t someone think of this sooner?' "

"Now available in blue, brown, green and psychedelic colors."

Last and very much least:

“Liqui-Eye: Where Visine meets Bausch & Lomb.”*

*Assuming these two Giants of the Eye World would be interested in collaborating.

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­­­­­­­­­­­­­If you can read this and choose to interpret it as a resume, please write to punditty at hotmail dot com and we’ll take it to the next level, come together as a team and give 110 percent until this visionary dream is a marketable, profitable and altruistic reality. Or maybe you'll just hire Punditty to write ad copy. At any rate, someone may want to look into acquiring the rights to the 1972 Johnny Nash classic “I Can See Clearly Now” (see embedded video above) for the initial marketing campaign, to be aimed at Baby Boomers trying to recapture the magic of lost youth by means of using Liqui-Eye instead of reading glasses. For pertinent musical selections post-dating the breakup of Rage Against the Machine in 2000, consult someone younger. Or, better yet, provide Punditty with a hefty budget to go shopping for some fresh tunes.

Visit The Punditty Project’s Web page at: http://www.punditty. com

Also see: http://www.allvoices .com/users/Punditty