Saudi Airlines launches "Yes, We Care"

Jeddah: Under the patronage of H.E. the Director General, Saudi Arabian Airlines (SV) has recently inaugurated the In flight Services awareness campaign, which included the opening of an accompanying exhibition at the Flight Operations Building in King Abdulaziz International Airport in Jeddah. The launch which took place on Tuesday May 27, 2008 was attended by the Airline’s VPs, GMs and In flight Services staff, as well as members of the Media. The objective of the campaign was to improve the quality of In flight Services and was comprised of several features for the instruction of cabin crews, including:

• The proper activation of emergency exit slides

• The importance of caring for passengers

• Ensuring that conflicts are properly remedied

• Absorbing passenger anger

• Familiarizing crew with the new uniform

• Proper attire and matching conduct, in line with the Airline’s new identity and slogan: (A New Era).

In an out-of-Jeddah communication given over the phone, H.E. the DG, Mr. Khaled A. Al-Mulhem, stated that the services provided by in flight services in any airline is the apex of all service systems. Dealing with passengers departing from busy airports many times includes dealing with whatever problems they may face – their aggravations, annoyances and frustrations. In these cases the job of the in flight staff is doubled. H.E. said that their jobs are of the utmost importance and influence, because they, and all their colleagues at the different service locations, provide the shining example of the Airline’s international and pioneering spirit. They truthfully represent SV’s progress in all fields and are possibly now experiencing the most important chapter in the Airline’s history. The near future will see bigger and more difficult challenges. The advances in technologically will be staggering. New and unconventional approaches to service will be introduced to gratify the Airline customer. It will be necessary to embrace all new methods, not only to increase income, but as a matter of survival.

H.E. the DG stressed that the capability of human resources is the ideal outline in which all aspects of development is framed. A capable employee can provide our customers with the best service. For no matter how hard you plan or how much you spend, the human factor is at the end what determines how content our customers are.

After the DG’s telephone communiqué, a speech was given by Mr. Abdullah Al-Taib, VP In flight Services. He stated that this awareness campaign is of special importance, and is considered to be the crowning glory of previous campaigns and training programs in which In flight Services had realized record achievements.

Later, Mr. Amin Ghabra, GM In flight Services for Support Services, gave a speech in which he stated that all SV In flight crew are keen to give the best service they can and are always aware of the importance of safety onboard.