Wii to be enhanced with video
Having moved 34.6 million units, the Nintendo Wii is the leader of the current generation of consoles. Xbox 360 and Playstation 3 have shown little ability to catch up with the market leader that has focused on family and casual games.
But Nintendo is not growing complacent. If there is one inherent advantage the rivals possess, it is their superior technology under the hood which allows them to provide high definition video both in their core games and in their side services.
Dentsu, Japan's largest ad agency, is teaming up with Nintendo to lauch a video service through the Wii. The programs will not be standard television transmission: the service will involve games specially customized for the Wii audience. Expect plenty of cartoons and anime.
Some of the programs will be free and financed by targeted advertisements. Others will be offered for some charge.
The service will be rolled out next year in Japan and there is no current announcement as to when it will be extended to other Nintendo territories.
The current model of the Wii can house only 512 MB of memory. Given how memory intensive video is, this might be the right time to roll out a unit with extra memory capacity.
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