If your online marketing is starting to feel stale or has stopped producing what you wanted, it is time to take bold and decisive action. There are times when desperation really is the motivator of invention and you just have to do what you think might get the job done. This is a totally okay course of action and more often than not it will work for you. That's why your mind needs to be open and you need to be ready to try anything--even things other people won't try. The willingness you have to take a chance will usually be rewarding.
If you're honestly serious about building a business for yourself online but want to do something different, here are some things that you can try. For this idea, you can become a site usability expert, and you have to be willing to research, learn, and stay on top of things. Usability just means user friendly, and you know a site must be user friendly. So you can learn all you can and then build your site, and a content site is best for this. Work on your email list and then reach out to contact small and medium sized businesses who have signed up to hear from you. What you may want to do is offer a low cost intro product with the idea of providing consulting services to other businesses.
A great way of promoting your business is to make videos. But you first have to find niches that are reasonably related or close to what you are doing. After you've finished making your videos, you'll tag them with tags that relate to those other niches. Your video title needs to be composed using the same method. So what you have just done is effectively expanded your reach potential. You can also look for videos with large numbers of views and then use similar titles for the videos that you have created; this is a great way to milk the search volume at YouTube. Because your work relates closely to the rest, this is not an underhanded or devious technique.
If you're good at making videos and understand them well, this is definitely a service business that is worth exploring. One thing about any site is that it can be very helpful and useful to have related sites for expanded marketing. So, in terms of this idea, what you will be doing is offering to make companion websites that are based with video instead of with text. Think about the sites you know whether they are very authoritative or small that are text based. You'll make the site, it will belong to them but this site will be primarily video with the little bit that is left be text based. You can structure this any way you want and get really creative. Offer the service for free for a few sites to get testimonials.
You probably noticed the mention of learning new things and developing skills that you might not already have. Do not let that keep you from trying these ideas because the things we've talked about in this article aren't that hard to learn. All you have to do is develop a few goals and set up a plan and then stick to it; you can do that, can't you?