Hornet Signs is under intense scrutiny right now after using a realistic tailgate wrap to depict a bound and gagged woman. This is a move that some feel is glorifying kidnapping, human trafficking and all around mistreatment of women. While the sign company itself is dealing with the backlash brought on by their very poor choice of marketing material, one of their employees has taken to Facebook to voice his misogynistic sentiments toward the women who are outraged at their callous disregard of sensitivity.
When a woman posted civil criticism on the wall of Hornet Signs's Facebook page, Steve McCollum took it upon himself to screenshot the complaint, circle it in red and then mock the woman. In the comments accompanying the photo he refers to the woman -- who was far more civil than the person who said he may get shot one day -- he said the following:
"Don't know her....She's just a butthurt b*tch who thinks that her retarded opinions are valued."
Herein lies the problem: Hornet Signs creates a horrible decal that glorifies the sentiment that women are not valued, and one of their employees confirms that their stance is that women's opinions do not matter. They are not valued.
Steve McCollum represents Hornet Signs as an employee, and this is a company that is already embroiled in controversy. Certainly the last thing this company wants is to be represented by someone who refers to women as "retarded b*tches" who are not valid beings, unless of course the owner of this business is anything like him.
No matter how nasty this decal was, or how much of a d-bag Steve McCollum is, it doesn't seem that the decal in and of itself was illegal. They are clearly in their right to make such tasteless novelty items. But it seems that they really wanted controversy more than they wanted to sell an effective and high quality product. Well, it looks like they got what they wanted.
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