Dallas Cowboys stadium changes name to AT&T Stadium
Linkedin

Dallas Cowboys stadium changes name to AT&T Stadium

Arlington : TX : USA | Jul 25, 2013 at 8:57 PM PDT
XX XX
Views: Pending
 
Dallas Cowboys Stadium

It used to be that football stadium had iconic names that fit the teams that played there. Candlestick Park, Texas Stadium and The Meadowlands were all names that football fans used with love. However, over the years naming rights went to whichever corporation dished out the most money. Candlestick Park became 3Com Park, the Meadowlands became MetLife Stadium and the Dallas Cowboys stadium is now known as AT&T Stadium.

Jerry Jones sold his team's stadium naming rights to AT&T for an estimated $18 million a year and then explained that it was the perfect company to partner with because they are one of the greatest icons in America and the Cowboys are America's Team.

One good thing about the new Dallas Cowboys stadium name is that the city of Arlington gets $500,000 a year from the partnership to help pay off the debt from the city's part of building the stadium.

While Jones said earlier this spring that he was not in a hurry to sell the Dallas Cowboys stadium rights, the deal seemed to be the perfect match in his mind. The stadium cost $1.2 billion to build and Arlington tax payers dished out $325 million to help finance it.

While this makes good business sense for both the Dallas Cowboys and the city of Arlington, it is still something some fans still can't get behind. While the name is AT&T Stadium, and television broadcasters will pimp the name out over and over during the games, fans will continue to call it Dallas Cowboys stadium, as many still call MetLife Stadium the Meadowlands. It has been 18 years since the San Francisco 49ers sold their name and people still call it Candlestick Park.

Even colleges are selling their naming rights now. Florida Atlantic University tried to sell naming rights to the GEO Group, but caused a rebellion with the students. The fact that the GEO Group is a private prison corporation made it even more puzzling.

Others include Sun Life Stadium, which replaced the name Joe Robbie Stadium, meaning a corporation name replaced that of the original Miami Dolphins owner. One holdout is the Cincinnati Bengals, who played in Cinergy Field for three years before moving to their new stadium, which they named Paul Brown Stadium, after their team founder.

The range of stadium naming rights varies, as the Jacksonville Jaguars only received $620,000 a year from Alltel Corp. and the Houston Texans get $10 million a year from Reliant Energy.

While the benefit of the naming for the teams is evident, it is not clear how much it benefits the business. One example is Pro Player Park, who three years after buying the naming rights to the Miami Dolphins stadium filed Chapter 11 bankruptcy, going completely out of business in 2001.

There is little chance that AT&T will go out of business, but how slapping their name on the Dallas Cowboys stadium is worth $18 million is the big question. In this case, it just might be the phone company buying bragging rights. In the meantime, another standout sports team sells out.

1 of 3
Next
Jerry Jones talks Dallas Cowboys Stadium naming rights.
Shawn Lealos is based in Norman, Oklahoma, United States of America, and is an Anchor for Allvoices.
Report Credibility
 
  • Clear
  • Share:
  • Share
  • Clear
  • Clear
  • Clear
  • Clear
 
 
 
Advertisement
 

News Stories

 
  • Cowboys' home has new name: AT&T Stadium

      United Press International
    The Dallas Cowboys said Thursday their stadium will be called AT&T Stadium, after agreement on naming rights was reached with the telecommunications company. Cowboys owner Jerry Jones sought a deal in the area of $25 million per year to attach a...
  • Cowboys say they will make major business announcement

      Fort Worth Star Telegram
    Tell us The Dallas Cowboys will make a major business announcement at noon at Cowboys Stadium. Owner Jerry Jones, Arlington Mayor Bob Cluck and others will be the event, according to a press release from the team. While the media advisory does not...
  • Cowboys Stadium renamed AT&T Stadium

      Seattle Post Intelligencer
    Texas (AP) The Dallas Cowboys announced a multi-year, multimillion-dollar branding deal Thursday that will change the name of Cowboys Stadium to AT&T Stadium. Team owner Jerry Jones said he wants his $1.2 billion showplace to be a building "more...
  • AT&T buys naming rights to Cowboys Stadium for $1.2 billion

      Little Fairy Local
    The Dallas Cowboys announced a multi-year branding deal Thursday that will immediately change the name of billion-dollar Cowboys Stadium to AT&T Stadium. An emotional Jerry Jones, the team's owner and general manager, said he wants "this building to...
  • Sources: Dallas Cowboys, AT&T reach Cowboys Stadium naming-rights agreement

      The Dallas Morning News
    Tom Fox/Staff Photographer Since it opened in the summer of 2009, Cowboys Stadium in Arlington has been the host for a number of sporting events. Here are some of the bigger events in the facilities' brief history. Published: 25 July 2013 08:55 AM...
  • Arlington a winner in Cowboys’ naming deal

      Fort Worth Star Telegram
    Fort Worth Mayor Betsy Price introduced Belle, the Fort Worth Zoo's cute new elephant calf. (In Price's drawl, she's Bay-ell.) Arlington Mayor Robert Cluck stood by as Jerry Jones finally named his baby AT&T Stadium, although it's already a bouncing...

Blogs

 >

Images

 >
 

More From Allvoices

Report Your News Got a similar story?
Add it to the network!

Or add related content to this report



Use of this site is governed by our Terms of Use Agreement and Privacy Policy.

© Allvoices, Inc. 2008-2014. All rights reserved. Powered by PulsePoint.