Lionel Richie can sing in the refrigerator any time he wants, especially if he is handing out the beer. A hysterical video released on Tuesday has fans of the popular entertainer wishing they could open the door to hear him singing his popular song Hello too. The new ad, part of the Tap King marketing team, is a brilliant use of a legendary singer and the fans have loved the idea so much the video has gone viral.
The setup of the commercial is simple. A man walks to his refrigerator to get a glass of beer. What he finds is the singer in his own compartment singing and pouring a cold one for the home owner. Lionel Richie has everyone believing this might be his day job as he effortlessly can sing and pour at the same time.
While beer commercials over the years have had some famous folks, none have been willing to be stuffed in the fridge for ultimate marketing effect. While Richie’s location was big enough for a piano, the premise of the ad has fans giggling and wondering too. Does the light go off when Lionel Richie is in the refrigerator? It’s a question that only one man can answer and we doubt that Lionel will ever tell us.
Take a look at the video clip of Lionel Richie in the refrigerator.