Tips for Successful SEO Copywriting

Tips for Successful SEO Copywriting

Burlington : IA : USA | Jun 16, 2013 at 9:28 PM PDT
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Search Engine Optimization Keywords Explained

SEO copywriting is an interesting practice that involves writing that is tailored both to generate search engine responses as well as being very readable in general. In other words, SEO copywriting is nothing but re-writing a copy that has been creatively written and make it more appealing to the search engines. This type of copywriting involves writing content with proper keywords. This is not, as you may think, "keyword stuffing" - shoehorning a number of synonyms into written content solely to attract more search engine hits. You don't ever want to just stuff your sentences with keywords or you'll get punished by the engines for overusing your keywords. Because of this, the SEO copywriter needs to focus on the "density" of keywords in the content he is enhancing. SEO copywriting differs from the regular copywriting in one major way - it is written keeping in mind both the visitors as well as the search engines.

Your choice of keywords is "key" in the ultimate success of the SEO copy you compose. You need to spend a considerable amount of time to find the right key phrases to optimize your webpage. Be sure to sprinkle the keywords you wish to focus on throughout the entire article, not only at the beginning or end. You should avoid forcing an unnatural amount of keywords; 2 or 3 throughout your copy is a reasonable number. In addition, you must pay attention to the frequency of the occurrence of your keywords within the content you write. Well, many marketers believe that the optimal keyword density for your content should be 3%. But this is just a basic outline; don't try too hard to maintain the 3% ratio. To this end, it is important to remember who your audience really is and even though you want search engine attention, your copy needs to be readable if you want sell anything. You don't want to ruin the value of your site's content by over use of keywords, otherwise it's all for nothing. One approach is to write your copy first so that it flows; then add your keywords where they best fit in. If you are wondering how to check the density of your keywords, there are many free options you can find online.

A proper copyright is every bit as important as how you "aim" your content at the big search engines. Even if you do the best keyword research but fail to write compelling copy, it won't serve any purpose. The success of the whole process depends on the quality of the copy you write. The content should flow smoothly from the title, be easily readable and keep the reader's interest. It's important that your content is optimized for that high page ranking, but in the end you're writing for real people and real customers, not the Google bot. Another item to keep in mind is that the search engines are always looking for ways to supply their users with the best results. So "keyboard stuffing" won't increase your rankings with the search engines.

Finally, you need to make sure that your principal keywords are contained within the first paragraph of text, since search engines do not probe very deeply into websites when deciding which ones are relevant to the searches they are doing. And avoid having any links in your images since search engines do not read them. copywriting

matt2fuel is based in Burlington, Iowa, United States of America, and is a Stringer on Allvoices.
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