Utilize the Power of Social Media For Promoting Your Hotel in Gurgaon
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Utilize the Power of Social Media For Promoting Your Hotel in Gurgaon

Gurgaon : India | Feb 22, 2013 at 1:47 AM PST
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Are you unable to fill up your hotel rooms? With competition increasing, even hotels in Gurgaon are feeling the heat. In such a scenario, it is important to leverage the power of the latest trends in Internet marketing, including social media promotions. Social media has changed how people interact with each other, customers and businesses. The hotel industry is slowly but surely opening up to this revolutionary concept for engaging their audience. The main problem lies in the fact that jobs in hospitality industry do not have fixed times. Mostly it is a 24x7 engagement that leaves little time for other endeavors, including social media updates for connecting with customers.

Like other public establishments, hotels near the Delhi airport recognize the reach of aggressive Internet marketing, but are unable to do something constructive because of work pressure. The obvious solution to this problem is by engaging a third-party that takes care of online media relations. This way the hotel industry can concentrate on their business and let other agencies handle PR on their behalf.

This is how luxury hotels can benefit from social media promotions.

Building Customer Relationship:

One of the primary benefits of social media promotion is building effective customer relationships. Use this effective digital tool for personalized customer approach. hotels in Gurgaon can make use of this Internet platform for giving a boost to the customer loyalty programs and improve their customer relationships. This in turn leads to an increased room reservation. Through proper measurement and analysis of customer responses and comments, you can upgrade or change the existing marketing approach for an enhanced ROI.

Engaging Audience with Promotions:

Those who want to use the power of social media can offer promotional offers or special deals to their customers using this channel. This trend is fast catching on among the net-savvy hoteliers. It is a way to link profiles on social media with the hotel business for promotional purposes. Any profile brings with it a number of other profiles that help in spreading the word out on an establishment. Entrepreneurs who want to advertise their resort encourage users to spread the word out in lieu of rewards that ranges from freebies to discount offers on the stay. This in turn helps to develop customer loyalty and brand awareness.

Bring New Customers:

Hotels near the Delhi airport and others of its kind can bring in new customers by using the power of social media sites. When used in a proper way it is possible to turn both website visitors and existing customers into the marketing force of a hotel brand.

It is futile to ignore the power of social media in the modern competitive world, and real talent lies in harnessing this tool for prosperity and growth of an establishment.

kritika sharma is based in Gurgaon, Haryana, India, and is a Stringer for Allvoices.
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