RC Subic Bay Sunrise’s voices heard district wide during PETS at Waterfront Hotel in Lahug, Cebu City on February 15-17, 2013
Alfredo B. Ancheta
Anchor for Allvoices
The Seven member strong delegation of the Rotary Club of Subic Bay Sunrise attended yesterday’s morning and afternoon plenary sessions of the Multi-District Presidents-elect Training Seminar PETS) and so with the district workshops sessions.
D-3790 held its Public Relations Workshop session at Arctic Hall, Water Front Hotel. PE John Baguilat and concurrent and incoming Secretary Bert Castillo attended the session. During the open forum Secretary Bert was recognized to make a point on the topic/s under consideration. His point could hold much water that the participants have to look into for the betterment of every club district wide.
Rtn Fred B. Ancheta was also recognized to make certain points relative to the topic/s being deliberated upon moderated by PP John Pages. Issue in point was the “Public Relations GAP” affecting a Rotary club.
Ancheta stressed certain points to consider in order to narrow down if not to close or eliminate the PR GAP by means of being creative and innovative in the use of strategies and approaches designed to promote the public relations of a club. The use of such approaches will boil down to continuity of promoting good public image of a club.
Likewise, Ancheta zeroed in the importance of public relation as a tool in getting/winning new quality club members. Public relation is likened to a fish net used to fish out new members from the non-Rotary world. The new members are likened to the new blood transfused that brings revitalized energy and vigor of the a club. Therefore, activities, programs and projects intended to promote public relation must be comfortable and attractive to the public that would entice them to join a Rotary club.
During the after session of D-3790 at Baltic Room of the same hotel, Bert Castillo articulated on giving each club in the district the opportunity to host district affairs in order to do away with the practice of same clubs hosting such occasions. Castillo said that this could be done by means of “draw lots” which was resoundingly applauded by the PE’s present during the open forum.
It is very interesting to note that the Rotary Club of Subic Bay Sunrise stands fat for reforms to be looked into by the clubs in the district and the district governance itself. All those good and bright ideas brought out and articulated upon during the seminar have common purpose which is to improve the performance that would lead to achievement of goals and objectives of each club that would in turn contribute to the over-all achievements of the district.