For those not into American football, the plethora of ads on Super Bowl certainly offers respite and adds a little charm to its craziness. Others not star struck by celebrities like Beyonces and Madonnas and others, look forward to the special creativity reserved for Super Bowl hours when millions tune in to watch its finals play out on Sunday. Commercials take advantage of Super Bowl's popularity and pay millions in advertising to catch the attention of viewers. Advertisers have to remember that their commercials have an extremely short life must leave their impact effectively.
The best so far was the Dodge Ram commercial Tribute to Farmers which pulled at one's heartstrings and brought the indomitable and tireless spirit of man through 'God made the Farmer' line and its striking images. There we saw the hardworking man close to the land and its creatures. Paul Harvey delivered the perfect script and none could have done it better. Mind you, this was no 30 seconds ad; it ran a full 2 minutes and still managed to capture the public's fancy.
Coca Cola didn't do a bad job with its mix of , Mad Max, camels, motorcycles and even a crazy bus loaded with pretty girls warding off their competitors with confetti and sprinkles, all heading off toward the mirage of the bottle of Coca Cola. Doritos came up with a funny commercial 'Fashionista Dad' where a Dad and his Football buddies allowed themselves to be bribed by a little girl with a bag of Doritos. Men dressed garishly trying hard to look like women, always strikes an absurd sight. The ad brought a chuckle or two.
There were other commercials which were memorable and colorful but thankfully enough, the Go Daddy commercial was not one of those; not surprisingly it got the least votes. Last but not least, Americans also got a taste of those rare power outages that suspended the game for a good 30 to 40 minutes. Fortunately, no guns were fired and nobody got shot. Instead people got drunk and stayed drunk till Monday morning. A signature drive is now on to make Super Bowl Monday an official holiday.