Big Ideas for your Small Business in 2013
With a new year finally here, now is a great time to consider new marketing and business ideas for your small business. Retiring ideas that were not profitable, revitalizing successful strategies and incorporating fresh ideas can generate customer growth and increased brand recognition. Here are a few marketing and top business ideas for 2013:
Assess the highlights of 2012. The start of a new year is the perfect time to reflect on how far you’ve come in the previous year. Evaluating your efforts from the last year provides a clear picture of what worked and what didn’t. Determining which marketing efforts produced the greatest number of leads vs. the lowest and looking at which financial quarter produced the most profit (and particular marketing approaches used) is necessary. Collect data and use this as an outline for strategies you want to implement or terminate during 2013.
Study your competitors. No matter what type of business you own, you know who your competitors are. Take a good look at how they generate customers and brand recognition. Determine how they use traditional marketing, if they have an online presence (Facebook, LinkedIn, Twitter, Yelp, Google+, etc.), and what types of reward programs they offer. Utilize these marketing strategies in 2013. For example, local restaurant owners may offer contests and free lunches to social media fans; mortgage or title company owners might hold client seminars (Constant Contact and social media venues are great ways to announce an event).
Track your competition. Wouldn’t it be great if you could track your competitor’s traffic and search engine rank, top keywords, and inbound links and compare them to your own? Well, you can! Though there are several companies that offer this service, HubSpot is the most popular. In addition, purchasing competition-tracking software will also paint a picture of how your business measures up to your direct and indirect competitors and how you can improve.
Invest in a Copywriter or Marketing Strategist. Great content builds a solid foundation for a personal brand or business. If your schedule doesn’t allow the time, or the idea of writing makes you cringe, do your business a favor and invest in a good copywriter. Copywriters craft clever content that audiences eat up. They can also present you as an expert or industry leader. Marketing strategists will plan and develop your advertising and promotional material, campaigns, social media strategies and inspect layouts and outgoing materials. While some business owners handle these two jobs on their own, they are time consuming and distract from other areas of business. Dedicating a portion of additional funds early on in 2013 to maximize your content could increase your growth and profit.
Don’t Discount Social Marketing Platforms. In today’s tech-savvy society, social media should be a part of your marketing strategy. While everyone is familiar with Facebook, Google+, Twitter and Yelp, strategists are seeing large customer growth increases in businesses who have taken social marketing to the next level – creating a mobile app. Having a thorough understanding of your audience and creating an interactive app can boost brand awareness, sales, and customers. With more than fifty percent of all Internet access done through handheld devices, an app is a surefire way to get your brand noticed.
Whether you decide to hire new personnel, have an app created for your brand, or plan to purchase software that shares competitor information, you’ll be making a real financial investment. If you’re worried about cutting into your working capital to make these improvements, you should know that a merchant cash advance is available to help you grow your business with top ideas for 2013. Implementing these business ideas and taking a closer look at what worked (and what didn’t) in 2012, will help you increase business and drive more customers to your small business this year.