, a broadcaster at NBC, utilized the halftime segment during "Sunday Night Football" as an opportunity to advocate for gun control. This was induced by the incident involving a murder followed by a suicide the day before—the story involving Kansas City Chiefs linebacker Jovan Belcher.
In the segment, Costas referred to and quoted heavily from a Fox Sports column by Jason Whitlock. In reference to the column and the murder-suicide incident, Costas conclusively expressed, in agreement with Whitlock, that if Belcher had not been in possession of a gun, these two lives would not have been taken; they would both still be alive. Along with the already widespread debate on social media, a new turn to the discussion came after Costas' segment; people thought the program was meant for entertainment, not as a platform for a broadcaster to express his personal take on an unfortunate incident.
Further referencing from the Fox Sports article, Costas said that the "gun culture" in the country was to be blamed. It is this culture that allows increasing number of domestic tragedies ending with the use of guns. Costas went on to say that handguns contribute to quite the opposite of personal safety—they blow arguments out of proportion and aggravate matters rather than just being a possession that lets one feel safe. He expressed that unless the government does not take control of the matter and limit the access people have to guns, more arguments and domestic issues will result in the same ending as that of Belcher and his girlfriend.
Costas is reported to have hijacked the halftime segment on "Sunday Night Football" to present a speech on his anti-gun beliefs. As a reaction to this derailing from sports talk, many tweets were sent out expressing that viewers wanted to hear about the game and not Costas' take on guns. A lot of people watching NBC for the game felt that this lecture was quite out of place, and they tweeted to let the rest know they were not happy with it.